Media Tour Proves Major Success For Fruchtman Client
by Patricia Pencheff, Communications Director
We recently worked with our client Gemological Science International (GSI) to help them garner international exposure. Fruchtman orchestrated the project with MultiVu, an award winning content creation, distribution and media strategy division of PR Newswire, to launch a large-scale media tour featuring a video Q&A with GSI Co-Founder Debbie Azar. The video featured Azar in an interview that focused on diamond buying education, diamond buying myths and the good that diamonds do in the countries involved in their mining. The interview aired over 140 times and was seen by more than 3 million viewers. Gemological Science International (GSI) is an independent diamond lab with a global footprint that combines state-of-the-art technology with a deep professional expertise. The interview aired through December 31, 2016.