Pat’s process is a unique marriage between left and right brain thinking. She embraces the yin and yang of concept development, combining business acumen and innovation to create a compelling story and strong brand voice in today’s crowded marketplace. It’s a marriage of analytical and creative problem solving. And it has served her clients well in the two and a half decades she’s acted as a creative director, brand strategist, producer and writer.
As Communications Director for Fruchtman, Pat brings a passion for creative excellence and a wealth of experience building and managing both traditional and digital campaigns for a wide range of regional and national clients. In her past lives she’s created and directed award winning work for well respected brands like Sauder Furniture, Owens Corning, Kraft, Calphalon, Circle K and BASF.
She employs a keen understanding of each client’s challenges, channels and opportunities in developing work that has garnered a Clio, The New York Festivals Midas Award, the Graphis 100 Best Ads In North America, the National Sappi Award and myriad regional Addys. But more than awards, she considers measurable results the ultimate criteria for success.
Before joining Fruchtman she was Executive Creative Director for Communica for 13 years and Creative Director for Zapiecki & Partners for 11 years. She began her career as a writer for the former Tailford & Associates. She spends her spare time travelling, enjoying her cottage in the Irish Hills with friends and family, and walking her rescue puppy Annie.