Every store has a personality. It can be formal, traditional, contemporary, casual, sophisticated – you get the picture. Your corporate logo is the face of your company. And, it speaks volumes as to who you are, and more importantly, who you want to see walk through that door. Corporate logos make up a big part of your overall brand identity. Because of that, your logo requires some strategic thought and attention to detail. It’s not just about font. It’s about color and overall design. Your brand identity can also change over the years. If it does, you’ll want to start by looking at your corporate logo. If you’ve evolved as a company, perhaps your brand identity should, too. Think of it as the beginning of your business path now and in the future.