When we tell the story of Fruchtman Marketing, very few can believe we’re still in existence. By traditional business standards we did everything wrong. The business was started in 1981 on a bet and on a How to Start Your Own Advertising Agency book for $29.95. True story. It began in an upstairs bedroom with the first major business expenditure being a Brother typewriter. One person turned into two, then three. It moved from an upstairs bedroom to an upstairs office in a steel factory. When the steel pickler ran downstairs, everyone held on to their desks. It wreaked havoc on the lone designer who was busy using press-type to design the latest newspaper automotive ad.