Stuff You’ll Love
Love? That’s a pretty strong word, but when it comes to marketing technology, some things are pretty darn cool. Enter,URL Builder. As a free online tool from Google, URL builder is great for tracking custom digital campaigns in your Google Analytics account. The URL builder interface will build for you the proper page-tracking url to use in your campaigns. Then you can track how visitors got to that page; for example, did more come from a paid search campaign or from a digital banner ad? Read all about it here.