Rising Above The Noise
You know the old cliché: if a tree falls in the woods, and nobody is around to hear it, does it make a sound? When it comes to Facebook, content that nobody sees might as well not exist at all.
Now that may sound obvious, but we see the problems every day. A company spends time and money to build up fans on their social platforms and publishes content every single day only to realize that all those fans aren’t really listening. And it’s not entirely their fault. Facebook has done a lot in just the last few months to ensure the public is primarily seeing the content most relevant to them: their friends and family.
In fact, a recent study this year has shown that cases of Facebook organic reach (the number of people that see your content when you don’t push it with advertising) averages around 6%-7% for larger businesses and a high-end of 11% for smaller businesses. Since that study, Facebook has made a handful of other changes that potentially lowers those percentages even more.
It sounds dire, but it’s not. All it takes is a shift in perspective. You might have jumped on board when you heard Facebook touted as the “free platform” for connecting with your consumer. And to some extent, it is. But free means free for everyone, and in a sea of people shouting their message, you’ll need something to make your voice a little louder.
That’s where Facebook advertising comes in. With the right strategy and expertise to navigate Facebook’s nuanced advertising tools, your message can land right in the hands of your most relevant users. For what amounts to only pennies per person, you can have your fans see your content more frequently and even find completely new leads.
Pushing your best content over the course of a few days will bring a lot more positive attention than trying to out-spam your competitors with 10 irrelevant posts a day. And the best part is, you can target it specifically to the demographics you’re after.
If you’re tired of spending hours a week for a social presence that’s getting no traction, contact us at suits@fruchtman.com.
