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What makes a successful logo?

What makes a successful logo?

According to AdWeek, simplicity is key when it comes to a successful logo. Simple font, simple color, simple shape. I agree with AdWeek, even more so after taking a look at a survey they featured in a recent article, conducted by Udemy – an education marketplace.

Udemy broke down many different successful logos of the top 50 brands from Fortune’s 2015 World’s Most Admired Companies to see what they all had in common, if anything. Take, for instance, brands such as Starbucks, Coca-Cola, Apple, etc. – they all are a circular shape, one to two colors, fairly simple, have a flat font, and they all have different logo versions (horizontal, vertical, compact, etc).

With the above in mind, take a look at the infographic provided in the article that features questions and survey results of characteristics such as these:


I’m not the only who thinks the same about logo characteristics. You don’t need to think too far outside of the box to stay top-of-mind. Keeping it simple is your best bet!

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