Magazines Guarantee ROI
Print advertising isn’t dead, and one group is out to prove it in a big way.
Earlier this month, The Association of Magazine Media (MPA) announced an initiative to guarantee return on investment for print advertising. If an advertiser’s campaign meets certain criteria, they would qualify for additional free advertising placements if they fail to reach the expected return on investment.
Millward Brown, the world’s second-largest market research company after Nielsen, combined information from over 100 ad-effectiveness studies conducted between 2007 and 2015. Their report finds that print advertising results in the greatest increases in persuasion metrics, brand favorability, and purchase intent, compared to other platforms. The report also shows that print advertising works best when combined with our mediums, especially TV.
Read more details about the guarantee here.