The Gem That Got Away
“Regrets, I’ve had a few, but, then again, too few to mention,” sang Frank Sinatra. While we like to think we are very savvy in business, jewelers and designers have regrets, too.
The most recent newsletter edition of INDESIGN features a fascinating story about 15 jewelers and designers who let something special slip through their fingers. Whether it was a golden scorpion necklace or an eight carat rough orange diamond, these people fondly remember the “one that got away.”
Some of these stories may be interesting to remember and use in your business. You could share one with a customer who sees something special and is just not sure. You don’t want them to have regrets, too, do you?
Read the complete story here.