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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Lights. Camera. Makeover!

Lights. Camera. Makeover!

It had been a while since we’d shaken things up around the office, so we decided to go all out. No one quite remembers when we’d last painted, but the colors were a bit dark and earthy and screamed to be freshened up. Not anymore. After three weeks of drop cloths, ladders, and pounding we’re bright, silvery grey with slate and orange accents and we love it. The orange, of course, pays homage to our brand logo, but the light silvery color is really the star of the show. It’s a neutral, but it’s a kind of soft metallic neutral, and it’s not much of a stretch to say it looks a bit like platinum, which is oh so appropriate.

Was it worth the noise, wet paint stains, ladders, and mess? Absolutely. There’s nothing like a change of scenery to get the creative juices flowing.

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