How cool is this? My daughter was recently notified of her acceptance to The University of Pittsburgh. Although they sent a snail mail letter, too, as follow-up, she was initially notified through email, via this link. The personalization made it really engaging and she shared it with all of her friends. It’s a brilliant move for a university to put into play, and therefore connecting with their young, incoming students. Think about how you could tap into this type of personalization for your customer base, especially the bridal audience.