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How To Grab Attention

We Want Your Attention

It’s time to cut through the noise and truly connect with consumers. In this digital age, there is an overflow of messaging and advertisements from companies competing for attention. According to recent studies, we come across 4,000- 10,000 branding messages every day. Your brand is bound to be lost in the noise. The following are a few ways to help “cut” through it:

  1. Engage with your consumers on social media. Reply to their comments and make them feel heard.
  2. Target the viewers who will share the message.
  3. Use emotion in your message. Whether it is a joyous or sad one, let your audience enjoy the ride of an emotional roller coaster. That would ensure it to be memorable.
  4. Always provide a “call to action”. Consumers should be guided to their next steps after being exposed to your advertisement. For Example: “Click for More Details”, “Buy Now”, “Shop Here”.

Sources: https://www.braze.com/blog/5-ways-grab-customers-attention-distracted-world/ & https://www.ama.org/partners/content/Pages/how-to-cut-through-the-noise-and-connect-with-customers.aspx

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