The Complete Guide to Online Social Listening

By Dana Rathke, Social Media Specialist 

Are you wondering what customers are thinking about your business?

The best way to market to customers is through feedback and listening to their needs. Online social listening let you do just that. Here are some ideas to improve your online social listening strategy.

1)Uncover hidden conversations about your business.

Online social listening, will ensure that no potential touch points with prospects or customers go unnoticed.

2)Keep a closer on your industry (and competition)

Reddit and Quora are great places to learn about industry trends related to your business. The threads that are provided on these websites are insightful and allow you to take part in the conversation to talk about your business to ensure you are in tune with your audience.

3)Take a more holistic approach to your online presence.

Online social listening gives you a comprehensive understanding of your brand. The sites that have high-intent buyers are Youtube or Reddit. These sites will teach you what new customers are looking for.

4)Websites to integrate into your listening strategy.

1. YouTube
2. Reddit
3. Review Sites (Yelp, TripAdvisor)
4. Quora (B2B)
5. Tumbler

Listen to your audience and build your brand!

https://sproutsocial.com/insights/online-social-listening/