Being Human in a Digital World
by Kristy Cartmell, Graphic Designer
Social media allows for marketing unlike any other platform. Because it is a more personal form of communication, your posts and ads should be, too. The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find anywhere else, so be sure to utilize your social pages in that way. You can talk with your audience on a far more personal level, making them feel welcomed and included in your products, services, or goals. Share content that your audience wants to see – in-store products and promotions are a given, but also keep it fun. Remember to keep local hot-spots and events in mind to keep your customers engaged.
The best way to build strong customers is to build a community and you can start right now by being human.