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Did You Know

by Angie Ash, Executive Vice President

Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.”

Developed and produced by agency AKA, the project required the cooperation of eight digital display companies, creating a nearly 360-degree panorama of moving visuals. The takeover covered a massive four-block stretch from 43rd to 47th streets. The crowd included 50 “Wizarding World influencers.”

Click here to see a video of how it all came together, courtesy of ADWEEK.

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