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Video Is The Hottest Trend

By Shane O’Neill, Vice President

Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6-second bumper ads on YouTube. If you’re still not generating video content, and the stats above are not compelling enough for you, consider this. Google will be able to index video content by way of AI and the use of closed captions. That’s great for Search Engine Optimization, allowing your website to rank higher in search results. Whatever your marketing mix is, make sure it has a healthy dose of consumable video!

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