Long Awaited Nod to YouTube
By Shane O’Neill, VP
On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage.
With YouTube accounting for 20% of US streaming usage, it’s also time for retailers to understand and consider YouTube Advertising in their media mix.