The New Jewelry Salesperson, Part 2 – Daniel Gordon Interview
by Shane O’Neill, Vice President
A Fruchtman Marketing Podcast
Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they always have?
Today we’ll be chatting with Daniel Gordon, whose passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers.