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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Lewis Jewelers Self-Branded Collection

by Ashley Bowen, Account Coordinator

Self-branded is the way to go!

If you haven’t considered a self-branded line, you should! Beyond better profit margins, you have control over the design and marketing of the line. Additionally, the collection will be something unique to your store, which is priceless. 

Our client, Lewis Jewelers in Houston, Texas, recently launched Legacy, inspired by three generations of the Lewis family. The owners, Cindy and Slade Lewis, wanted to capitalize on the legacy of the family business that was started in 1981 by Sandy Lewis. Legacy features engagement rings and wedding bands in varying price points to appeal to women of all ages. Fruchtman Marketing worked alongside Lewis Jewelers to develop a high-end commercial, billboard, store signage, brochure, and digital advertising, among other things. The Legacy collection was formally launched in the spring and served as a highlight during their successful bridal event at each store location. The collaborative efforts to bring this self-branded collection to life have resulted in Lewis Jewelers experiencing tremendous sales success and excitement with their own line. Click here to view the commercial. 

Contact Fruchtman Marketing today and find out how we can help bring a collection from concept to your display case today!

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