The Ultimate Influencer
by Ellen Fruchtman, President
In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being so important today (and the buzz du jour), the best influencers are the most authentic. And, nothing is more authentic than utilizing some of your best customers. Fruchtman Marketing developed a television campaign called “My Jeweler” to be aired across multiple local television stations in the Houston area. The focus is not on the jewelry. It’s about the people featured in the commercials – their likes, loves, and little things you may not know about them. The payoff line? My jeweler…Lewis. The series began airing in August and the goal is to keep it going with new customers and new stories. The customers will also be featured in other advertising including the upcoming Lewis Holiday Magalog.