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3 Tips for Taking Better Quality Social Media Videos

by Kristy Cartmell, Graphic Designer and Social Media Coordinator

You’ve heard us talk about video before and its importance in the social media landscape. We truly can’t get enough of it and neither can online users! From silly cat videos to how-tos, to selling products, there is endless content for people to consume. So how can you stand out? Read our five tips below to find out!

  1. Don’t feel like you have to give too much information or spoon-feed your audience. People are not interested in learning about every little detail of your subject. If you’re shooting a mini social media video of a piece of jewelry, the jewelry often speaks for itself and if the viewer is interested, they will click the provided website link to shop the product and learn more. Keep in mind that you only have a few seconds to grab someone’s attention so be sure to put your best foot forward and get straight to the point.
  2. Film in a quiet place. Unless you plan on taking your video into editing software and adjusting the sound or adding music, I suggest you film in a quiet spot, that way there is not a lot of unnecessary noise or, if you’re talking in the video, viewers are able to clearly hear what you are saying. However, if you don’t want to mess around with audio and instead, keep your video quiet, go ahead! According to American Press Institute, 85% of Facebook videos are watched without sound. 
  3. Take multiple videos of the same subject and experiment with different angles. Having too much content saved up on your phone or computer is never a bad thing. Even if you don’t use all of the video at once or plan to schedule it out in your social media calendar any time soon, you never know when an event may come up or you want to get creative and have that extra video on hand. You also may realize that one angle looks better on Instagram while another is better suited for Facebook. More is more when it comes to video creation!

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