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Captioning Social Media Videos

By Kelsi Roth, Senior Graphic Designer

Video is a popular and highly effective way to engage audiences on your social media platforms. From Instagram to YouTube, video can’t be beat when it comes to return on investment and result rates. So how can you make those videos as accessible as possible? 

Any time you utilize video with speech or important voiceovers, it’s important to use captions or subtitles. This allows deaf and HOH viewers, those with auditory processing difficulties, and even people watching with their volume down to fully understand the content you’re showing them. This step is especially important when the audio is vital to understanding – are you announcing a sale? Describing a unique piece? Launching a new line? If the audio is important, make sure everyone has a chance to understand it. 

There are several ways to go about this, so please check out the articles linked below to find the process that’s best for you and your team. 

https://kimgarst.com/how-to-add-captions-to-your-instagram-videos-and-why-you-should/

https://skedsocial.com/blog/instagram-video-captions/

https://later.com/blog/add-captions-to-instagram-stories 

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