Are you humanizing your sales efforts?
by Abbey Ellis, Account Coordinator
Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give you a leg up.
Personal selling, which involves building relationships and understanding your customers’ needs, is the leg up you need. Through personal selling you can establish yourself as a valuable partner to your customers rather than a profit-driven entity, thus yielding more effective results. The stronger the relationship you build with a customer, the more likely they are to purchase from you again.
Some successful personal selling strategies to try are:
- Be natural and personable.
- Remember your buyer personas.
- Ask the customer plenty of questions.
- Focus on end benefits, not product features.
- Personally address any customer concerns.
- Ask for the sale.
- Follow up after a purchase.
- Consider an email tracking software.
Or, consider a clienteling platform such as Clientbook.
Read the entire Hubspot article to learn more about personal selling, its advantages and disadvantages, the personal selling process, and more about the bulleted personal selling strategies listed above, with examples included.