The Importance of Branding in the Digital Age
By Patrick Giammarco, SEO Specialist
In the digital age, it’s more important than ever for businesses to have a strong brand. Your brand is more than just your company name, logo, or theme. It’s about how people perceive your business as a whole.
Here are some easy ways to improve your brand:
- Know your audience: Knowing your audience is a basic but essential component of branding. You should identify your target market so that the appropriate branding strategy can focus on meeting their needs and expectations.
- Understand how you want people to perceive you: Once you’ve determined how you want people to perceive your business, it will be easier for you to come up with strategies and concentrate your branding efforts on achieving that goal.
- Be different. Uncover and communicate how your business is different from every other retailer that says they do what you do. Stake your claim on a simple idea or position in the mind of your current and prospective customers.
- Get found online. It’s not only important to optimize your website content for local findability but also to continuously monitor and manage directory listings, especially your Google My Business listing, which is the first thing prospective customers see when searching for you.
Update your website regularly. Ensuring your website is mobile-friendly and regularly adding and updating pages with up-to-date information can help drive more conversions and sales online.
