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Author: fruchtdevjeff

Do They Or Don’t They?

“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog, July 8, 2016 “Why Have Millennials Fallen Out of Love With Diamonds” – The Daily Beast, May 1, 2016 “Millennials Will Spend More On Engagement Rings Because They’re Marrying later” – Bustle, February 18, 2016 “Why Marrying Millennials Are Giving the...

For Better Or Worse

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at the store level.   1. Better Bridal Business. Every weekend...

Salted Caramel Brownies

Ingredients 1/2 pound (2 sticks) unsalted butter 8 ounces plus 6 ounces Hershey's semisweet chocolate chips 3 ounces unsweetened chocolate 3 extra-large eggs 1 1/2 tablespoons instant coffee granules, such as Nescafe 1 tablespoon pure vanilla extract 1 cup plus 2 tablespoons sugar 1/2 cup plus 2 tablespoons all-purpose flour, divided 1 1/2 teaspoons baking powder ...

Less Is More. (And Half Of That Is Even Better)

I remember reading somewhere about scientists developing an electron laser that could actually inscribe all 24 volumes of the Encyclopedia Brittanica on the head of a pin. And it made me think of communication in general, and marketing communication in particular. Why? Because just because you can, doesn’t mean you should. Case in point…email blasts. Yes, you can...

Introducing The Newest RapNet Blog Contributor

Check out the March 7th, 2017 entry on RapNet Blog by our founder-in-chief Ellen Fruchtman. The post titled “Does Your Logo Need a Makeover?’ offers valuable insight into the many things to consider when evaluating your graphic identity. But why take our word for it when you can read it for yourself here? Enjoy!...

Chocolate Bread Pudding

2 cups milk (whole preferably) 3 ounces unsweetened chocolate, chopped 3 cups fresh coarse breadcrumbs (homemade) 4 large eggs 3/4 cup sugar ¼ cup unsalted butter, melted 1 teaspoon vanilla 1/2 teaspoon cinnamon 1/4 teaspoon salt 1 cup whipping cream 1/4 cup Kahlua or other coffee liquor Preheat oven to 325 degrees. Butter a 10 cup soufflé dish. Scald milk in a heavy medium saucepan. Reduce heat to...

Fifty-Five Is Not Old

“Listen Up Networks and Marketers: I’m Not My Father” was originally written by Steve Sternberg, a freelance media consultant with over 30 years of experience, back in 2012. He updated the piece last year and it is again making the rounds in 2016. In the article, he bemoans the fact that turning 55 wasn’t a major...

Fruchtman VP Featured Speaker At NYC Event.

It’s the only jewelry trade event based in the Big Apple. For over 110 years, JA New York has been bringing the industry together —including more than 725 of the world’s finest jewelry brands, designers & suppliers. And this year they added our very own Shane O’Neill to the mix. Never at a loss for words, Shane was...

Breakfast Sausage

Ingredients: 1 pound ground pork 1 tablespoon pure maple syrup 1 tablespoon chopped fresh sage 1 tablespoon chopped fresh rosemary 1/4 teaspoon ground cinnamon 1/4 teaspoon ground ginger 1 teaspoon sea salt Using hands, combine all of the above in a large bowl until well mixed.  For best flavor, allow to sit overnight in refrigerator before cooking. Shape into patties and pan fry over medium heat...

Oscars’ Dirty Little Secret.

  We all know brands spend enormous sums of money for celebrity spokespeople. One print ad campaign running for 12 months may cost you at least $250,000. Just last Thursday, WWD reported that Meryl Streep turned down a custom couture Chanel design after Chanel refused to pay her to wear it. Meryl Streep vehemently denied she ever...