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Author: fruchtdevjeff

Getting Creative For Needy Kids And A Great Cause.

We’d like to share our recent campaign for Jewelers for Children. It includes a series of ads introducing their Super Store Makeover promotion, http://www.firstgiving.com/jfcevent/super-store-makeover. The promotion gives participating jewelers an opportunity to win a makeover for their store valued at more than $100,000!  Jewelers involved in a fundraising program to support Jewelers for Children earn points...

Cioccolata Calda (Hot Chocolate Italian-Style)

Ingredients 3 tablespoons cocoa powder 1 1/2 tablespoons white sugar 1 1/2 cups milk 2 tablespoons milk 1 tablespoon cornstarch Directions Prep: 5 min Cook: 15 min Ready In: 20 min 1. Mix the cocoa powder and sugar together in a small saucepan. Stir the 1 1/2 cups milk into the saucepan until the sugar has dissolved. Place over low heat; slowly bring the mixture...

What’s Hot? Prize Candles.

I recently got pulled into a promotional offer advertised on Instagram for a company called Prize Candle. This company creates soy candles that contain a special gift in each candle: a ring! The promo that enticed me was buy one candle, get another one free—a simple bogo offer. Honestly, it’s the simple bogo offer that entices...

Panic Room

Hollywood Reporter had an interesting story in September regarding the new “must have” in your personal mansion. Many of the ultra- affluent have built what appears to be a secondary luxury home equipped with secret panels, bookcases and mirrors. Some are well below the earth’s surface and many are equipped with home theatres along with cigar...

Employees Turned Influencers

A few weeks ago, I stumbled across an Instagram user with great content and a huge following. They were engaged with their followers and her posts were pretty consistent as far as look and feel. She talked about the trips she took and had beautiful pictures of her experiences. There were photos of her behind the...

A New Mann

We’re happy to announce that our client, Jeffrey Mann Fine Jewelers, has launched their new website, created by none other than yours truly. We enjoyed working with Mann and his team to create a hard-working, dynamic site and strong, on-line brand presence. The site is all new, from design and content to sitemap and navigation and...

Reese’s Chocolate Peanut Butter Dip

Ingredients 8 ounces cream cheese, softened 1/2 cup butter, softened 1/4 cup brown sugar 1/2 cup peanut butter 2 teaspoons vanilla 1 cup crushed Reese’s peanut butter cups Chocolate graham crackers or Pretzels Directions Beat together the softened butter and cream cheese until smooth. Mix in the brown sugar and peanut butter. Mix in the vanilla, then use a rubber spatula...

Personalization Inspiration

How cool is this? My daughter was recently notified of her acceptance to The University of Pittsburgh. Although they sent a snail mail letter, too, as follow-up, she was initially notified through email, via this link.  The personalization made it really engaging and she shared it with all of her friends. It’s a brilliant move for a...