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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Reese’s Chocolate Peanut Butter Dip

Ingredients 8 ounces cream cheese, softened 1/2 cup butter, softened 1/4 cup brown sugar 1/2 cup peanut butter 2 teaspoons vanilla 1 cup crushed Reese’s peanut butter cups Chocolate graham crackers or Pretzels Directions Beat together the softened butter and cream cheese until smooth. Mix in the brown sugar and peanut butter. Mix in the vanilla, then use a rubber spatula...

Personalization Inspiration

How cool is this? My daughter was recently notified of her acceptance to The University of Pittsburgh. Although they sent a snail mail letter, too, as follow-up, she was initially notified through email, via this link.  The personalization made it really engaging and she shared it with all of her friends. It’s a brilliant move for a...

Somebody’s Watching Me

When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are as a person makes it so much easier to target you with the right ads and the right message. It should be a mutually beneficial relationship. Marketers can hyper-focus on the right audience, and that same...

Getting In The Holiday Spirit

Our Account Coordinator extraordinaire, Taylor Hartfield, had a great giving idea for our office for Christmas this year. It’s the Adopt-a-Family Program sponsored by The Salvation Army. As sponsors, Fruchtman will be given the name of a family in need residing in the Greater Toledo area. Next, we’ll be provided with a Christmas Giving Suggested Guidelines...

Candy and Adult Beverages

Claire Hayes over at Spoon University created a list of the best candy/alcohol pairings. As a college student, she created these pairings for budget-minded students who will be drinking the Halloween weekend away. For those of you who need a little help suffering through the hordes of trick or treaters on Halloween, this will work for...

Firecracker Chicken

Ingredients: -2-4 tablespoons Canola Oil or Grapeseed Oil -3-4 boneless, skinless chicken breasts (about 2 pounds), cut into 1-inch pieces -salt & pepper -1 cup cornstarch -2 large eggs, beaten  Sauce: -1/3 cup hot sauce (like Frank's brand) -1 cup packed light brown sugar -1 tablespoon water -2 teaspoons apple cider vinegar -1/2 teaspoon salt  Preheat oven to 325 degrees.  Heat the oil in a large skillet over medium...

Media Work NEVER Ends…..

Everyone knows that when a media schedule is placed the work doesn’t end there. Invoices need to be checked, co-op needs to be submitted, yadda yadda yadda. What a lot of people don’t think about is that you need to pay attention to where your ads are running and be prepared to make changes if necessary. A...

Consistency Is Key

As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using a website, direct mailers, digital advertising, commercials, print ads, or various other items among a plethora of other things. But do you take the time to think about your messaging critically? One thing to really consider...

Help Us Welcome Our Newest Client

There’s no business like new business. That’s why we’re delighted to announce that Aaron Basha has hired us as their digital marketing agency. Our team is already meeting on this exciting new account and we can’t wait to put those plans into action. The popular jewelry designer is celebrated by some of the world’s most discerning clientele....