Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be careful because the world is changing and it’s easy for retailers to turn into...
When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are as a person makes it so much easier to target you with the right ads and the right message. It should be a mutually beneficial relationship. Marketers can hyper-focus on the right audience, and that same...
Our Account Coordinator extraordinaire, Taylor Hartfield, had a great giving idea for our office for Christmas this year. It’s the Adopt-a-Family Program sponsored by The Salvation Army. As sponsors, Fruchtman will be given the name of a family in need residing in the Greater Toledo area. Next, we’ll be provided with a Christmas Giving Suggested Guidelines...
Claire Hayes over at Spoon University created a list of the best candy/alcohol pairings. As a college student, she created these pairings for budget-minded students who will be drinking the Halloween weekend away. For those of you who need a little help suffering through the hordes of trick or treaters on Halloween, this will work for...
Ingredients: -2-4 tablespoons Canola Oil or Grapeseed Oil -3-4 boneless, skinless chicken breasts (about 2 pounds), cut into 1-inch pieces -salt & pepper -1 cup cornstarch -2 large eggs, beaten Sauce: -1/3 cup hot sauce (like Frank's brand) -1 cup packed light brown sugar -1 tablespoon water -2 teaspoons apple cider vinegar -1/2 teaspoon salt Preheat oven to 325 degrees. Heat the oil in a large skillet over medium...
Everyone knows that when a media schedule is placed the work doesn’t end there. Invoices need to be checked, co-op needs to be submitted, yadda yadda yadda. What a lot of people don’t think about is that you need to pay attention to where your ads are running and be prepared to make changes if necessary. A...
As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using a website, direct mailers, digital advertising, commercials, print ads, or various other items among a plethora of other things. But do you take the time to think about your messaging critically? One thing to really consider...
There’s no business like new business. That’s why we’re delighted to announce that Aaron Basha has hired us as their digital marketing agency. Our team is already meeting on this exciting new account and we can’t wait to put those plans into action. The popular jewelry designer is celebrated by some of the world’s most discerning clientele....
4 tablespoons flour (that's plain flour, not self-rising) 4 tablespoons sugar 2 tablespoons baking cocoa 1 egg 3 tablespoons milk 3 tablespoons oil 3 tablespoons chocolate chips (optional) Small splash of vanilla Add dry ingredients to a mug, and mix well . Add the egg and mix thoroughly. Pour in the milk and oil and mix well. Add the chocolate chips (if using) and vanilla, and...
Do you ever find it weird that it’s thrilling to be scared? Ever ask yourself, “Why am I continuing to watch this movie when I know I’m not going to be able to sleep later?" The sensation of fear, whether it’s watching a nail-biting horror movie, riding a roller coaster, hearing a scary story, or a...