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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

World’s Most Dangerous Minute Chocolate Mug Cake

4 tablespoons flour (that's plain flour, not self-rising) 4 tablespoons sugar 2 tablespoons baking cocoa 1 egg 3 tablespoons milk 3 tablespoons oil 3 tablespoons chocolate chips (optional) Small splash of vanilla Add dry ingredients to a mug, and mix well . Add the egg and mix thoroughly. Pour in the milk and oil and mix well. Add the chocolate chips (if using) and vanilla, and...

The Satisfaction Of Fear

Do you ever find it weird that it’s thrilling to be scared? Ever ask yourself, “Why am I continuing to watch this movie when I know I’m not going to be able to sleep later?" The sensation of fear, whether it’s watching a nail-biting horror movie, riding a roller coaster, hearing a scary story, or a...

Your Customers Want To Be Co-Creators

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients, and while doing research. Below are items to take note of, digest, and consider for the future welfare of your business. 1.Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin...

The Lucky Ones

Not every ad is meant for every customer, and perhaps this is why I find myself talking to the TV, asking for a creative rationale behind an ad that I’m not fond of: I simply am not in the target audience for that ad. On the other hand, I’ve watched ads that elicit tears or even...

South Beach, Here We Come

Guess who’s speaking at this year’s prestigious Centurion South Beach Show? The one and only Ellen Fruchtman, our founder and president, and Fruchtman VP, Shane O’Neill. The 4-day show takes place Oct 13 – 16th, at the Ritz-Carlton in South Beach, and they’ve added a new feature to the event called 25 in 5, a one-day...

Apple Turnover

Total Cook Time: 55 minutes Yields 8 servings Ingredients 2 tablespoons lemon juice 4 cups water 4 Granny Smith apples, peeled, cored and sliced 2 tablespoons butter 1 cup brown sugar 1 teaspoon ground cinnamon 1 tablespoon cornstarch 1 tablespoon water 1 (17.25 ounce) package frozen puff pastry sheets, thawed 1 cup confectioners’ sugar 1 tablespoon milk 1 teaspoon vanilla extract Directions • Combine the lemon and 4 cups water in a...

Fall Premiere Week 2016

Every fall, the major TV networks air new episodes of their top primetime shows as well as release the new shows they’ve been promoting. All of this kicks off during “premiere week” in September; this way the shows’ finales can air during the November ratings period, hopefully helping the networks grab major ratings and, consequently, major...

Designer Chat

As a graphic designer, I find that communicating with people who are not fluent in design can sometimes be a challenge. Terms and phrases that may come as second-nature to me may not easily translate to someone else. For those of you who work with designers, this can be challenging for you as well. You may...

A Little Fruchtman Zen

If you’d dropped by our office last Friday afternoon, you might have picked up on the faint aroma of lavender, and the gentle notes of dulcimers. It was not exactly typical of our usual, intensely busy, end of the work week afternoon at Fruchtman. But that was precisely the point. As a surprise thank you to...