As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients, and while doing research. Below are items to take note of, digest, and consider for the future welfare of your business. 1.Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin...
Not every ad is meant for every customer, and perhaps this is why I find myself talking to the TV, asking for a creative rationale behind an ad that I’m not fond of: I simply am not in the target audience for that ad. On the other hand, I’ve watched ads that elicit tears or even...
Guess who’s speaking at this year’s prestigious Centurion South Beach Show? The one and only Ellen Fruchtman, our founder and president, and Fruchtman VP, Shane O’Neill. The 4-day show takes place Oct 13 – 16th, at the Ritz-Carlton in South Beach, and they’ve added a new feature to the event called 25 in 5, a one-day...
Total Cook Time: 55 minutes Yields 8 servings Ingredients 2 tablespoons lemon juice 4 cups water 4 Granny Smith apples, peeled, cored and sliced 2 tablespoons butter 1 cup brown sugar 1 teaspoon ground cinnamon 1 tablespoon cornstarch 1 tablespoon water 1 (17.25 ounce) package frozen puff pastry sheets, thawed 1 cup confectioners’ sugar 1 tablespoon milk 1 teaspoon vanilla extract Directions • Combine the lemon and 4 cups water in a...
If only scientists and engineers could think of a way to make your hands bigger for all that gardening work...
Every fall, the major TV networks air new episodes of their top primetime shows as well as release the new shows they’ve been promoting. All of this kicks off during “premiere week” in September; this way the shows’ finales can air during the November ratings period, hopefully helping the networks grab major ratings and, consequently, major...
As a graphic designer, I find that communicating with people who are not fluent in design can sometimes be a challenge. Terms and phrases that may come as second-nature to me may not easily translate to someone else. For those of you who work with designers, this can be challenging for you as well. You may...
If you’d dropped by our office last Friday afternoon, you might have picked up on the faint aroma of lavender, and the gentle notes of dulcimers. It was not exactly typical of our usual, intensely busy, end of the work week afternoon at Fruchtman. But that was precisely the point. As a surprise thank you to...
Total Time: 40 Minutes Yields 23-26 Cookies Ingredients: 1 cup all-purpose flour 2/3 cup old-fashioned oats 1 teaspoon ground cinnamon 1/2 teaspoon baking soda 1/2 teaspoon fine salt 1/4 teaspoon ground allspice 3/4 cup raw sugar, plus additional for sprinkling 1/2 cup canned pumpkin puree 1/3 cup vegetable oil 1 tablespoon pure maple syrup 1 teaspoon vanilla extract 1/2 cup raisins Directions: Position a rack in the center of the oven and...
Whether you’re on a brand new computer or had to reformat for one reason or another, a big pain with a clean computer is getting all those common programs downloaded and installed. Ninite is a handy tool that can save you a few minutes or a few hours. With many of the most popular programs, from...