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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Spiced Pumpkin-Raisin Cookies

Total Time: 40 Minutes Yields 23-26 Cookies Ingredients: 1 cup all-purpose flour 2/3 cup old-fashioned oats 1 teaspoon ground cinnamon 1/2 teaspoon baking soda 1/2 teaspoon fine salt 1/4 teaspoon ground allspice 3/4 cup raw sugar, plus additional for sprinkling 1/2 cup canned pumpkin puree 1/3 cup vegetable oil 1 tablespoon pure maple syrup 1 teaspoon vanilla extract 1/2 cup raisins Directions: Position a rack in the center of the oven and...

Lipstick On A Pig

Unless you've been hiding under a large piece of rough diamond, it's hard to escape the fact that sales are down in the luxury market. In fact, according to The Luxury Institute, luxury retail has reported a 20% drop in retail traffic. And, according to a new Unity Marketing Study on affluent shoppers. The study is...

One Tough Mother

Fruchtman EVP and thrill-seeker Angie Ash laced up and got dirty during her second Tough Mudder event on Saturday, September 16th at the Michigan International Speedway. The course covered 10 miles of running and over 20 very muddy obstacles. Her favorite obstacle was King of the Swingers, where she leaped off a platform over 20 feet...

Roasted Zucchini, Potato And Burrata Salad

Serves: 4 Ingredients: 4 zucchini cut into 1 1/2 inch pieces 1 1/2 lbs. quartered Yukon Gold potatoes 4 tablespoons olive oil (separated) 6 cups trimmed watercress (or arugula) 8 ounces torn burrata Toasted pine nuts (for sprinkling) 1 handful fresh torn basil (to taste) 2 tablespoons red wine vinegar Salt and pepper to taste Toss zucchini and potatoes with 3 tablespoons of the olive oil and salt and pepper...

Giving Back In A Great Way

We’re all for charitable giving, generosity and paying it forward. Facebook founder, Mark Zuckerberg, and his wife, Dr. Priscilla Chan, announced last week that they will give $3 billion to cure, prevent or manage all disease by the end of this century. Although this level of donation is way beyond the scope of what almost anyone...

The E-commerce Tsunami is Coming…Are You Ready?

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. Technology is such a disrupter, as we have seen in the past 6-7 years. The iPhone, for...

The Future Is Social Media Marketing

Many people roll their eyes at the term “social media,” but what many don’t see is that it’s the evolution of marketing. Without social media where would businesses be? Within the last ten years, social media has skyrocketed, and it will only go up from here. Currently, 65% of Americans use social media sites, which is ten times as many...

Lights. Camera. Makeover!

It had been a while since we’d shaken things up around the office, so we decided to go all out. No one quite remembers when we’d last painted, but the colors were a bit dark and earthy and screamed to be freshened up. Not anymore. After three weeks of drop cloths, ladders, and pounding we’re bright,...