This past spring, Dos Equis ended phase one of what is widely considered to be one of the most successful ad campaigns, thus far, in the 21st Century, “The Most Interesting Man In The World”. Putting 77-year-old Jonathan Goldsmith (the man who had played the character since 2006) on a space shuttle and launching him off...
The incredible combination of French and Southern cuisine that makes Cajun cooking simply can’t be beat. A quick 20-minute prep and 20-minute cooking time make this an easy meal to spice up any night. Ingredients 4 ounces linguine pasta 2 skinless, boneless chicken breast halves 2 teaspoons Cajun seasoning 2 tablespoons butter 1 red bell pepper, sliced 1...
It is no secret that your existing customer base keeps the sales pouring in for your store. These people already love you and want to do business with you. Keeping in touch with them is one of the most important things you and your sales staff need to do. How often are you touching base with these...
You can’t ignore it, and you don’t have to be a part of #teamapple to understand its relevance. Apple’s annual September event has become an important part of our culture, and the anticipation building up to the event causes a big stir in the news and on social media. The star of the show is usually...
It’s our favorite time of year, when clients drive, fly and otherwise travel to Fruchtman Marketing to review the last twelve months, identify opportunities and challenges, and strategize for the upcoming year. There’s a lot of listening on our part because this is our chance to get our clients in a room without the distractions of day-to-day...
This is my favorite dessert. I was introduced to panna cotta by my favorite Italian friend who owns a local restaurant here in Toledo. After much pleading, I talked him into sharing the recipe with me. Today I pay it forward and share it with you! Panna Cotta Ingredients: 1/4 cup cold water 2 1/2 teaspoons unflavored gelatin 3 cups whipping...
60 Days In is a relatively new show featured on A&E. One season has already aired, and they have just begun airing the second season. The premise is built around a jail in Indiana that has spiraled out of control into a world of drugs and corruption. The inmates are uncontrollable and the corrections officers are enabling...
Everyone has their quirks, right? Everyone who knows me well knows I suffer serious aversion to certain things. Like chalk. Unglazed terra cotta pots. A certain coated paper stock that feels like suede (I cannot touch it!) And a certain short word used to describe a perfect, decadent cake, starting with the word m and ending...
Have you ever noticed that there are “trends” and “fads” in graphic design? Check out this article outlining design trends that have been particularly prevalent this year. Does your marketing agency or department deliver on these cutting-edge trends? Consider Fruchtman Marketing for all of your design and marketing needs. Contact ellen@fruchtman.com to learn more about Fruchtman’s capabilities. ...
Fruchtman Marketing Vice President Shane O’Neill will be at Centurion South Beach, October 13 – 16, at the Ritz-Carlton South Beach Hotel. Shane will be leading Break-Out Sessions on Building Your Digital Traffic Through SEO, SEM, PPC, Social Media and more. Be sure and stop by to say hi....