Earlier this summer, Steve Burke, CEO of NBCUniversal, while being interviewed about the upcoming Rio Olympics, was asked to describe his “Olympic nightmare”. His answer – ratings suddenly drop 20%. Fast forward to this month and Steve has barely escaped his self-described nightmare; TV viewership overall fell for the Rio Olympics 17% from where the London Olympics...
We’re proud to announce that Fruchtman Marketing president and founder Ellen Fruchtman will be presenting at this year’s Centurion South Beach, which will take place at the Ritz Carlton South Beach Hotel, October 13th – 16th. Ellen will be a featured speaker for The 25% In 5 Challenge, an all day, e-commerce conference taking place Monday, October...
The best part of digital marketing is the sheer volume of data that can be pulled from your results. Depending on the platform you’re using, there’s a lot of information to digest and analyze. Dialing in on that information to figure out what has real “meaning” behind it, however, is tricky. And nothing will lead you...
• 3 fresh peaches • 2 medium cucumbers, halved and sliced • 6 large fresh mint leaves, finely chopped • 1 tablespoon apple cider vinegar • Juice of one fresh lemon • 1 tablespoon honey • 2 tablespoons olive oil • Crumbled goat cheese • Salt & pepper Slice the peaches and cucumbers into ¼ inch slices and place in a medium bowl. Whisk together...
Are you a custom jeweler or making the move to e-commerce? Then you are probably in need of some fantastic jewelry photography. You can farm that out, but that's not a cost effective long term solution for those needing serious content. We met with Ortery at this year's JCK and have to say they have an awesome product....
Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly recommended reading list. If you have, it’s probably time to read it again. To give a quick synopsis (since the entire book will only take you a few hours to read cover to cover), it’s a...
Recently I had a conversation with a jeweler about the low closing rate of their sales team. We talked about how marketing gets people through the door but the second part of the equation is closing the sale. This jeweler’s door counter (you should have one if you don’t already) revealed to him that he had...
Considering the length of her resume, it’s hard to believe the newest member of our team is so young. Just arrived from the windy city, Misha Miller, our new Account Coordinator, has been really busy! From law and business to content writing, travel and public relations, Misha has a truly diverse and impressive background, with positions...
Ingredients: -1 1/2 cups quinoa, rinsed -1/2 cup loosely packed fresh cilantro -1/4 cup freshly squeezed lime juice (about 2 limes) -1/4 cup avocado oil -1 teaspoon sea salt -2 cups diced watermelon -3/4 cup crumbled feta cheese -1/2 English cucumber, seeded and diced Cook quinoa according to package instructions. Let cool completely. For the dressing, process the cilantro, lime juice, avocado oil and sea salt in...
Yes, I am giving you another reason to forget all your commitments and priorities, and curl up on the couch for eight hours straight, to binge watch yet another Netflix success. Stranger Things will leave you reeling and already imagining what the second season will bring. I was amazed how the show was able to successfully put...