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Author: fruchtdevjeff

Autumn Apple Sangria

Ingredients 4 lemons 1 cup sugar 8 cinnamon sticks One 750-milliliter bottle sauvignon blanc or other dry white wine 1 cup apple brandy, such as Calvados 1 cup apple cider 1 cup soda water 1 tart green apple, such as Granny Smith, cored, quartered and thinly sliced crosswise 1 sweet red apple, such as Gala, cored, quartered and thinly sliced crosswise Directions • Thinly slice 1 lemon,...

Be Inspired To Create

It is imperative that we stay driven and inspired by something, and inspiration is often found in an effort to help others. Alzheimer’s Disease is a type of dementia that causes problems with memory, cognition, and behavior. There are many people who have touched our hearts who have had the misfortune of suffering from this terrible disease....

Rio Olympic TV Viewership Down In A Big Way

Earlier this summer, Steve Burke, CEO of NBCUniversal, while being interviewed about the upcoming Rio Olympics, was asked to describe his “Olympic nightmare”. His answer – ratings suddenly drop 20%. Fast forward to this month and Steve has barely escaped his self-described nightmare; TV viewership overall fell for the Rio Olympics 17% from where the London Olympics...

Speaking Of Our Glorious Leader.

We’re proud to announce that Fruchtman Marketing president and founder Ellen Fruchtman will be presenting at this year’s Centurion South Beach, which will take place at the Ritz Carlton South Beach Hotel, October 13th – 16th. Ellen will be a featured speaker for The 25% In 5 Challenge, an all day, e-commerce conference taking place Monday, October...

What’s In A Number?

The best part of digital marketing is the sheer volume of data that can be pulled from your results. Depending on the platform you’re using, there’s a lot of information to digest and analyze. Dialing in on that information to figure out what has real “meaning” behind it, however, is tricky. And nothing will lead you...

Peach Cucumber Salad With Mint Vinaigrette

• 3 fresh peaches • 2 medium cucumbers, halved and sliced • 6 large fresh mint leaves, finely chopped • 1 tablespoon apple cider vinegar • Juice of one fresh lemon • 1 tablespoon honey • 2 tablespoons olive oil • Crumbled goat cheese • Salt & pepper Slice the peaches and cucumbers into ¼ inch slices and place in a medium bowl. Whisk together...

Move Your Cheese!

Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly recommended reading list. If you have, it’s probably time to read it again. To give a quick synopsis (since the entire book will only take you a few hours to read cover to cover), it’s a...

When Counting Counts

Recently I had a conversation with a jeweler about the low closing rate of their sales team. We talked about how marketing gets people through the door but the second part of the equation is closing the sale. This jeweler’s door counter (you should have one if you don’t already) revealed to him that he had...

Taking Talent And Experience Into Account.

Considering the length of her resume, it’s hard to believe the newest member of our team is so young. Just arrived from the windy city, Misha Miller, our new Account Coordinator, has been really busy! From law and business to content writing, travel and public relations, Misha has a truly diverse and impressive background, with positions...