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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

#metoo

#MeToo

By now you would have to be living under a rock if you weren’t aware of the Harvey Weinstein scandal and the famous hashtag which continues to gain traction. Hollywood has gotten the attention of what permeates several workplaces even to this day. It ran rampant, as many women will attest to (including me) when I...

diamond ring

Control Is Only A Ring Away

If you own a smartphone, you can probably agree that in some way or another, it can be distracting. In this day and age, humans are connected and in-tune more than ever before. Often times, this can get in the way of living our lives and focusing on what is truly important. With a new wearable technology...

Pomegranate Feta Salad

Pomegranate Feta Salad with Lemon Dijon Vinaigrette

Ingredients: 1 (10-ounce) package mixed baby greens 1 pomegranate, peeled and seeds separated 1 (8-ounce) package crumbled feta cheese 1 lemon, zested and juiced 1 teaspoon Dijon mustard 3 tablespoons red wine vinegar 3 tablespoons extra-virgin olive oil salt and pepper to taste   Directions: Place the lettuce, pomegranate seeds, and feta cheese into a large mixing bowl; set...

screen advertising

What About The First Screen?

Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...

Vanilla Bean Crème Brûlée

Vanilla Bean Crème Brûlée

Ingredients 2 cups heavy cream 1 cup milk 1 vanilla bean, split and scraped 6 large egg yolks 1/2 cup granulated sugar plus 6 tablespoons Directions 1) Heat the heavy cream, milk, and vanilla bean in a large, heavy-bottomed saucepan over medium heat. 2) Place the egg yolks and sugar in a heatproof mixing bowl and beat until pale yellow...

Counter Culture

#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on brands and types to check out. Out of curiosity, I decided to ask a few clients what traffic counter systems they use, since we regularly recommend them to our clients. Some of the answers? "We don’t use...

Get Your Camera Ready

You probably know video is the dominating content trend in digital marketing today. But did you know more than 60% of marketers have used videos in their digital marketing strategies within the past year and 76.5% have seen positive ROI results? Here are the top 5 reasons why you should use video in your marketing: 1) Selling is...

Challah French Toast Casserole

This recipe is great for breakfast or brunch and easy to boot! What could be better? 1 loaf challah 12 ounces of cream cheese, softened 8 jumbo eggs (or 10 large) ¾ cup of maple syrup 2 cups of milk (can use low fat) ½ cup of sugar Cinnamon Maple syrup Place half the challah pieces in a well-buttered 9x13 glass baking dish. Cube cream...

Don’t Sell.

Got your attention? Who tells a retailer not to sell? We do. And, statistics are backing that recommendation up. Of course, don’t take that so literally. If someone walks in your door, of course, you want to sell them something. Better than that, you want them to walk out the door with a piece of jewelry...

Charles Pobee-Mensah Promoted To Director of Digital Marketing

Fruchtman Marketing is pleased to announce the promotion of Charles Pobee-Mensah as the new Director of Digital Marketing. Charles joined Fruchtman Marketing in April 2017 as a Digital Marketing Specialist and quickly made his mark, demonstrating his vast understanding of the digital marketplace and desire to innovate. In his short time at Fruchtman Marketing, he has...