Finishing touches are being made to the Centurion 2017 Scottsdale invitation. Our lips are sealed on the headlining speakers, but it's looking to be the most exciting lineup thus far. Stay tuned for details!...
While sitting in Ellen’s office this morning reviewing various projects, she received an email stating that Macy’s is closing 100 department stores nationwide—a staggering 15% of their brick and mortar locations. At first, I was shocked, as Ellen could probably tell, and I had numerous questions. Macy’s isn’t the only industry giant that is suffering and pulling...
Why do you do what you do for a living? Do you have an innate love or passion for your field, or is it just a means to pay the bills? There’s nothing wrong with either answer– sometimes you’ve gotta do what you’ve gotta do. Check out Spark, a creative agency out of Tampa. They created a...
On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York for a festival of 'Peace and Music.' Woodstock was also notable as one of the early examples of word-of-mouth marketing's power, long before there was internet, cell...
It’s Tuesday morning. Your alarm goes off, you get out of bed, make coffee, grab your phone to do what has become a part of almost everyone’s daily routine: checking email. Whether it’s a work or personal account, your inbox, more than likely, gets pretty flooded throughout the day. I can only speak for myself, but...
We’re delighted to announce that we’ve been hired as the agency of record for Moses Jewelers. Still owned and operated by the Moses Family, the business has two locations, one in Seven Fields, Pennsylvania at 524 Northpointe Circle, and one in Butler, Pennsylvania at the Clearview Mall. Moses was founded by family patriarch Merril Moses in 1949,...
Perfect for potlucks and snacking! Ingredients 3-5 medium eggplants (3 pounds) 5 tablespoons tahini paste Juice from 1 freshly squeezed lemon 3 garlic cloves, crushed Half of a small onion 1 tablespoon white vinegar 1 teaspoon salt (or to taste) Instructions Roast the eggplants in the oven on medium heat, or on a BBQ grill for about 30...
Clickbait titles work. And they’re really, really annoying. It doesn’t matter how many you’ve seen, the allure of finding out what’s behind “10 Secrets Company X Doesn’t Want You To Know!” and “This One Weird Trick Will Change Your LIFE!” is simply too strong. But Facebook is starting to fight back. Anyone who follows Facebook’s development from...
For many, many years, jewelers have bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in carrying these brands. They heavily promoted the brands by tagging the designer line’s television spots. They used the brand's provided radio scripts, hosted the designer brand's trunk shows, and tagged the brand’s national print ad...
“What does customer service mean to you?” If you have worked in retail, you most likely had to answer this question in an interview. Personally, I usually gave some stock answer like “making sure the customer is satisfied,” but what really makes a customer happy? Customer service is more than just making sure the customer is satisfied....