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Author: fruchtdevjeff

And The Hits Just Keep On Comin’.

We are happy to announce that Ballard & Ballard Jewelers of Fountain Valley, Orange County, California, has chosen Fruchtman Marketing as their social media agency. Ballard & Ballard specializes in custom jewelry design, diamonds, gold and platinum. They are a full service, independent, family owned business that’s been serving the southern California area since 1917. We...

Spinach Parmesan Pasta

INGREDIENTS: 8 ounces uncooked pasta (we used whole wheat Capellini) 3 tablespoons butter 2 cloves garlic, minced 5-6 cups packed baby spinach 1/2 cup grated Parmesan cheese Salt and freshly ground black pepper, to taste DIRECTIONS: 1. Add the pasta to a large pot of boiling salted water and cook until al dente. Drain the pasta, reserving 1/2 cup of the pasta water. Set...

Beyond A Wedding Dress

Planning a wedding is both an exciting and stressful time (although I am not speaking from experience).  Setting a date and choosing a venue, creating the guest list, selecting flowers, securing a photographer, picking out the best cake are just some of the few tasks that need to be complete in order to have that perfect...

Pop Goes The TV

Who cares if Olivia Pope is wearing pearls? You should. Television is still the number one driver of Pop Culture and consumer behavior. While mastering new media marketing is crucial for success, don’t overlook the power of television in your marketing/advertising strategy. Baby Boomers copied Farrah Fawcett’s iconic hairstyle in the 1970s; Gen Xers went to salons...

Another Reason We Love Our Clients

Jewelers Mutual Will Donate $2 Million To Help Others  Jewelers Mutual gets our vote for paying it forward with great generosity and good fun. Starting July 11, our client, Jewelers Mutual, is launching “Band Together”– a corporate giving campaign that will focus on three important issues for those in need- health, home, and hunger. Jewelers Mutual will donate a...

Easy Chicken Fajitas

Ingredients 1 teaspoon pure chili powder 1 teaspoon kosher salt 1/2 teaspoon ground cumin 1/2 teaspoon onion powder 1/4 teaspoon garlic powder 1 tablespoon cornstarch 1/4 cup water 3 tablespoons extra-virgin olive oil 1 whole skinless, boneless chicken breast (about 1 pound), cut into 1/2-inch strips 1 green bell pepper—cored, seeded and cut into thin strips ...

Inventory Made MUCH Easier

In years past, the word Inventory invoked many a shudder for retail jewelers. Then someone took the initiative to come up with a solution, combined it with brilliant engineering, and is now making this important task much, much more efficient and — dare I say — even a little fun. Utilizing RFID technology, retail scanners can...

Are Consumers Ever Unconnected?

According to Nielsen's Q1 2016 Total Audience Report, adults in the United States spent 10 hours and 39 minutes per day consuming media during first quarter. That’s an increase of an hour over first quarter, 2015. The increase is due to digital viewing options. Time spent on smartphones was up 60 percent and tablets up 63 percent....

Confessions Of The Misunderstood

Millennials are narcissistic, entitled, and lazy. Oh, and did I mention we have the attention span of a goldfish? While a lot of us may find these stereotypes offensive, I see some truth in them, and brands should as well. We are the new “misunderstood” generation, but on a different level. Our access to technology has created a...

Our Creative Team Is Growing – Again!

As our client roster continues to grow, so does our need for great design talent - so please welcome the second addition to our creative team in just six weeks. We’re happy to announce that Tyler Liber has joined Fruchtman Marketing as our newest Graphic Designer. Tyler comes to us after working as a Freelance Designer with clients...