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Author: fruchtdevjeff

Darwin On Media: It’s An Evolution.

According to a recently released Pricewaterhouse Coopers report, online advertising spending in the United States will surpass television advertising spending for the first time in 2017. The win is set to be a slight win, but a win nonetheless. It is projected that next year online ad spending will hit $75.3 billion, whereas TV ad spending will...

More Business Tools For Instagram

Instagram has captured the attention of consumers and businesses alike. And as new features continue to develop, it’s obvious that Facebook is trying to reach parity between the platforms for advertisers. It’s no surprise, given the revenue that advertising brings in for the unshakable social media giant; and it comes with a big sigh of relief...

Pan Fried Chicken With Summer Vegetable Salad

2 chicken breasts 1 Romaine Heart lettuce 1 carrot 4 ounces peas 3 radishes ½ cup croutons 1 tablespoon Dijon mustard 1 tablespoon chives 1 shallot 1 tablespoon White Wine vinegar 2 tablespoons butter 1 tablespoon oil Bring a medium pot of salted water to boil. Prep the vegetables by mincing the chives and shallot, cut the carrot into sticks, chopping the lettuce into bite-sized pieces and cutting...

A New Technology: “CapCam”

As I am browsing through “AdWeek.com”, I stumble across an article, written by Lauren Johnson about a new technology developed by the beer brand, “Beck’s” and BBDO Germany. The new technology is a “CapCam”, which is a 360-degree camera that fits on top of a beer bottle (in this case, a Beck’s beer bottle). The idea behind...

Cause and Effect

If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of Hope dinner, congratulations! There’s a special feeling everyone receives from doing something good and supporting some very worthwhile charities. What’s more, doing good is often the key to doing well in business. To those businesses that understand...

Gen X: The New Luxury Buyers

It seems lately that there has a lot of talk about the boomers and millennials but little about Generation X.   Generation X is the new customer segment that is emerging in luxury. Now that Gen X is reaching the peak of their professional lives – they’re between 35 and 46 today – many are out-earning Boomers....

Drumroll Please….

We’re happy to welcome the newest addition to our Fruchtman team –  Taylor Hartfield. Taylor is joining Fruchtman as Account Coordinator, and will work closely with our Account Executives to assure each of our clients enjoys outstanding service and support. Up Close And Personal Taylor Hartfield – Account Coordinator Taylor studied Apparel Merchandising and Product Development and Marketing at Bowling...

Philly Cheesesteak Sliders

    INGREDIENTS 7 tablespoons extra-virgin olive oil 1 pound beef tenderloin, cut into thin strips Salt and pepper 2 large bell peppers, cut into thin strips 2 onions, halved and thinly sliced 16 dinner rolls, split 6 ounces provolone cheese, shredded (about 1 1/2 cups) DIRECTIONS Preheat the oven to 375 degrees. In a large skillet, heat 3 tablespoons olive oil over medium-high heat until rippling....

Rogue One Ordered To Reshoot

I’m sure everyone is just as excited and intrigued about the new era of Star Wars as I am. The Force Awakens smashed global box office records, and Rogue One, the first spin-off of the Disney era is promising an exciting and darker look at the galaxy as the Galactic Empire rises to power between the...