Over the years, there have probably been advertising campaigns, logos, websites and other creative elements that have completely “wowed” you. To this day, they still may have an impact on you. Have you ever thought about what actually goes into developing brilliant creative? Or have you wondered about what goes on behind the scenes at agencies...
We are pleased to announce that Patricia Pencheff has joined us as Communications Director. An award-winning creative director, brand strategist and writer, with a history of leadership in the development of brand strategy and creative platforms for a wide range of national and regional accounts, she brings more than twenty-five years of experience to the position. In the...
(Serves about 6) Ingredients: 12 ounces apple smoked bacon, chopped into small pieces 1 tablespoon olive oil 1 tablespoon butter 1 onion, small dice 2 carrots, small dice 2 celery stalks, small dice 4 cloves garlic, pressed through garlic press 2 teaspoon Italian seasoning Pinch or two sea salt ½ teaspoon cracked black pepper 6 (15 ounce) cans small white beans (or navy beans), drained and rinsed 4 cups...
We have all heard the stories. We’ve seen the heartbreaking photos of sea mammals, birds and other ocean life caught in plastic six-pack rings. The plastic waste that makes its way into our seas kills countless creatures, and maims and cripples thousands more. Now, New York agency, We Believers, has teamed with their client Saltwater Brewery...
Taking good quality pictures of jewelry for most is a challenge equivalent to climbing Mount Everest! Having good photos for social and digital media marketing is paramount, but hiring a photographer to come to your shop every time you want to take a picture of a piece you would like to feature on your Facebook or Instagram...
Working in marketing with clients really starts to open your eyes on a number of different avenues in the business world – thinking as a customer, thinking as a sales person and everywhere in between. There are a few things that really remain constant, and one of those things is expectation. Your customer has them, you...
Going to JCK? The Buzz is about security for your personal jewelry. Jewelers Mutual Insurance Company (JMI) has important advice for attendees. When you check in to your hotel room, you should read what you are signing. Most casinos, resorts and hotels have disclaimers stating the hotel is not responsible for loss or theft of personal property....
Ingredients: 1 cup (2 sticks) of unsalted butter 1 cup packed light brown sugar ¼ tsp. sea salt ½ tsp. pure vanilla extract 5 cups pretzels (can make this gluten free by using gluten free pretzels) 18 oz. of semi-sweet chocolate (can use 12 oz. bag if you don’t want less chocolate, but what’s up with that?) Sea salt for topping. Directions: Preheat oven to...
Tag Heuer jumps into the Luxury Smartwatch category. Although smartwatches still haven't taken the world by storm, it's clear that wearable tech is trending. What do you think? Would you add to your Tag Heuer lineup? Read more here....
There’s no denying that email is still a very viable part of a company’s marketing plan. Great emails are short, purposeful, visual and at a glance, deliver a message to your subscribed recipients. But a good subject line can mean the difference between an email that gets opened and checked out and one that gets deleted...