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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Watermelon Feta Orzo Salad With Lemon And Basil

Yield: About 7 servings Ingredients 1 1/2 cups dry orzo Salt to taste 1 tablespoon fresh lemon zest 2 tablespoons fresh lemon juice 1 1/2 tablespoons extra virgin olive oil 2 teaspoons honey 5 cups cubed seedless watermelon (dice into 1/2 to 3/4-inch cubes) 6 ounces feta cheese, crumbled 1/4 cup chopped fresh basil Directions Cook pasta in salted water according to directions listed on the package. Drain well (don't...

Are You Hip To Fitbit®?

About three weeks ago, I decided to buy something nice for myself. I always heard people talking about these “Fitbits,” and knew a little bit about them from my time selling them as a retail worker through school. Everyone that had one seemed to love it, and I never heard any complaints. I now finally understand...

We’ve Got A Winner!

Congratulations to our client, Jewelers of America, who just received one of only six grants from JCK during the 18th annual Industry Fund awards. More than $293,000 in grants were awarded this year to individuals, groups, or associations whose work results in the betterment of the overall jewelry industry. On receiving the award, David Bonaparte, Jewelers of America...

Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...

The Gem That Got Away

“Regrets, I’ve had a few, but, then again, too few to mention,” sang Frank Sinatra. While we like to think we are very savvy in business, jewelers and designers have regrets, too. The most recent newsletter edition of INDESIGN features a fascinating story about 15 jewelers and designers who let something special slip through their fingers. Whether...

Garlic Asparagus With Lime

Ingredients 1 teaspoon butter 1 tablespoon olive oil 1 clove garlic, minced 1 medium shallot, minced 1 bunch fresh asparagus spears, trimmed 1/4 lime, juiced salt and pepper to taste   Directions Melt butter with olive oil in a large skillet over medium heat. Stir in garlic and shallots, and cook for 1 to 2 minutes. Stir in asparagus spears; cook until tender, about 5 minutes....

Let There Be Light!

Who doesn't need a little extra light for Instagram and selfie shots? Tired of face shadows while FaceTiming? This brilliant front-lit smartphone case is changing the way people shoot and share social media. It's your time to shine! This incredible phone case is front lit with LED lighting. Never be in the dark again! Read more...

What Is Geofencing And Why Should You Be Using It?

The Fruchtman Marketing team has fielded a lot of questions about geofencing and how our retailers should be using the service. Geofencing is a location-based mobile service that lets marketers send messages to smartphone users when they enter a predefined area around a specific location, such as a shopping center. These messages can be texts, emails,...