Congratulations to our client, Jewelers of America, who just received one of only six grants from JCK during the 18th annual Industry Fund awards. More than $293,000 in grants were awarded this year to individuals, groups, or associations whose work results in the betterment of the overall jewelry industry. On receiving the award, David Bonaparte, Jewelers of America...
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...
2016 has been an interestingly strange year so far and it’s hard to believe it is already April, coming up on May. Work days seem to get shorter due to the workload that seems never ending (which could be a good thing depending on how you look at it). As I look at the many tasks...
“Regrets, I’ve had a few, but, then again, too few to mention,” sang Frank Sinatra. While we like to think we are very savvy in business, jewelers and designers have regrets, too. The most recent newsletter edition of INDESIGN features a fascinating story about 15 jewelers and designers who let something special slip through their fingers. Whether...
Ingredients 1 teaspoon butter 1 tablespoon olive oil 1 clove garlic, minced 1 medium shallot, minced 1 bunch fresh asparagus spears, trimmed 1/4 lime, juiced salt and pepper to taste Directions Melt butter with olive oil in a large skillet over medium heat. Stir in garlic and shallots, and cook for 1 to 2 minutes. Stir in asparagus spears; cook until tender, about 5 minutes....
Who doesn't need a little extra light for Instagram and selfie shots? Tired of face shadows while FaceTiming? This brilliant front-lit smartphone case is changing the way people shoot and share social media. It's your time to shine! This incredible phone case is front lit with LED lighting. Never be in the dark again! Read more...
The Fruchtman Marketing team has fielded a lot of questions about geofencing and how our retailers should be using the service. Geofencing is a location-based mobile service that lets marketers send messages to smartphone users when they enter a predefined area around a specific location, such as a shopping center. These messages can be texts, emails,...
The Facebook 20% Text Rule sounds simple on the surface: if you want to push your Facebook or Instagram content with advertising, the image can’t have more than 20% of the space featuring text. The idea was to increase the quality of the platform by reducing the number of ads that appear to be low-quality or...
It’s up and running. The new website for our client, Plateau Jewelers in Sammamish, WA, has launched! Along with a great new look, the site also features information about Plateau’s commitment to their community, their extraordinary collections and the store’s diamond auction service. Plateau is proud to have brought stunning fine and custom jewelry to the...
6 servings, 50 minutes, 632 calories INGREDIENTS 1 pound lean ground beef 2 cups salsa 1 (16 ounce) can chili beans, drained 3 cups tortilla chips, crushed 2 cups sour cream 1 (2 ounce) can sliced black olives, drained 1/2 cup chopped green onion 1/2 cup chopped fresh tomato 2 cups shredded Cheddar cheese PREPARATION Preheat oven to 350 degrees F (175 degrees C). In a large skillet over...