We've all been there, on an important call with a vendor or client, jotting down notes on paper or laptops, hoping you don’t miss the details. Sometimes you feel like your notes have notes! When you or fellow team members are relying on information that’s passed on directly from a client or prospect's mouth, you want...
As everyone knows, spring is the time of new beginnings. Once the warmer weather arrives, most people find themselves cleaning their closets and garages as well as planting flowers outside. It’s the best time to freshen up, redecorate and add a little something to everyday living. In addition to spring cleaning, it is also a great...
What is already being done in the world of soccer could potentially spill into other professional sports, starting with the National Basketball Association (NBA). The NBA actually took a trial run at this idea in 2016 during their All-Star game by featuring a KIA logo on the upper left shoulder of the players' jerseys, opposite of...
Many of you might be heading to a jewelry show in Chicago and even more will be heading soon to Las Vegas. There you will find some educational offerings. Some will make attending these offerings part of their journey and for those that do, perhaps there is an important question you need to ask yourself: What...
Every year, the team at Fruchtman Marketing participates in our own bracket challenge for the Men’s NCAA Basketball Tournament. The winner gets cash ($5 from each person entered), their signature on the office trophy and bragging rights until next year. While everyone’s brackets took major hits this year, congrats go out to Andy Smith, Director of...
3 tablespoons extra-virgin olive oil, plus more for drizzling 1 large yellow onion, finely chopped 1 small jalapeño, seeded and finely chopped 4 garlic cloves, finely chopped 1/4 teaspoon ground coriander 1/4 teaspoon ground cinnamon 1 teaspoon kosher salt 10 ounces baby spinach 2 teaspoons fresh lemon juice 4–6 eggs Freshly ground black pepper Feta cheese and roughly chopped fresh cilantro, for sprinkling PREPARATION 1. Heat the olive oil...
Attention jewelers: steer clear of Wheel of Fortune until mid-November. Everyone knows by now that political advertising is going to dominate the airwaves for most of 2016. Turn on the television or radio, open the pages of your favorite newspaper, visit your favorite website – you’ll most likely hear or see a local, state or national political...
Turning a stranger into a lifelong client isn’t an easy task. It requires earning their trust and proving that you have their best interests in mind. It requires understanding their needs, their budget, their tastes, and even their personality. Traditionally, this means making their experience the best you possibly can after they’ve stepped through your doors....
Howdy Houston! Fruchtman Marketing is pleased to announce the addition of Shaftel Diamond Company to our stable of amazing clients. Shaftel, located in Houston’s famed Galleria area, signed with us to handle all their digital marketing efforts. Since 1978, this family-owned business has been one of Houston’s most prominent diamond wholesalers and colored stone dealers, as well...
If I’m being completely honest, I don’t think I could care less about basketball, or this “Madness” thing that everyone seems to enjoy. What I do love however, are simple, flashy, mind-numbing mobile games that I can play when I need to take a quick mental break. If you’re at all like me, pull out your...