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Author: fruchtdevjeff

Caramel Apple Cupcakes

Caramel Apple cupcakes (makes 22-24 cupcakes) INGREDIENTS: APPLE SPICE CUPCAKES 1 2/3 cups all purpose flour 1/2 cup brown sugar 1/2 cup sugar 1/4 teaspoon baking soda 1 1/4 teaspoons baking powder 1 teaspoon cinnamon 1/8 teaspoon nutmeg 3 egg whites 2 teaspoons vanilla extract 1/2 cup sour cream 1/2 cup milk 3/4 cup salted butter, slightly melted 1 large apple, peeled and chopped CARAMEL BUTTERCREAM 1 cup butter 1 cup shortening 8 cups powdered sugar 3/4...

The Resurgence of SEO

The Resurgence of SEO

by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t often recommended or needed. This was primarily due to budget restraints and the lack of sophisticated competition (digitally speaking) on a local level. That is to say, five years ago, most independent retailers had poor website experiences. So,...

What Are You Searching For?

What Are You Searching For? At Fruchtman Marketing, we love data, especially when we are able to examine stats and consumer behavior. Below are some facts that quench our thirst to know more about both, courtesy of HubSpot. Local SEO 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016) 30%...

Stuffed Peppers

Ingredients 4 large bell peppers (any color) 1 pound lean (at least 80%) ground beef 2 tablespoons chopped onion 1 cup cooked rice 1 teaspoon salt 1 clove garlic, finely chopped 1 can (15 oz) organic tomato sauce 3/4 cup shredded mozzarella cheese (3 ounces) Steps Cut a thin slice from stem end of each bell pepper...

Pumpkin Bars

Ingredients - Cake 2 cups flour 2 cups sugar 1 teaspoon baking powder 1 teaspoon baking soda 2 teaspoons cinnamon 1 teaspoon vanilla ½ teaspoon salt 1 cup oil 3 eggs 2 cups of pumpkin (1 small can pumpkin puree) Baking Instructions - Cake Mix all cake ingredients and bake the cake at 350 degrees for 15 minutes or until the cake rises. Ingredients – Frosting 2 8-ounce packages cream...

Name Dropping

For many, many years, jewelers bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in carrying these brands. They heavily promoted the brands by tagging the designer line’s television spots, using their provided radio scripts, hosting trunk shows featuring the brands, and tagging the brand’s national print ad in Brides magazine...

The Fearless Girl – Campaign Success

Did you know how successful the Fearless Girl campaign was from a PR standpoint?  On International Women’s Day earlier this year, a 50-inch bronze sculpture of a young Latina girl faced off against the famous Wall Street Charging Bull.  The advertising stunt was meant to symbolize the power of women in leadership and was part of...

BUTTERFINGER OATMEAL COOKIES

Prep time: 10 minutes Cook time: 10 minutes Total time: 20 minutes INGREDIENTS: 3/4 cup shortening (Crisco) 1 cup firmly packed brown sugar 1/2 cup granulated sugar 1 egg 1/4 cup water 1-1/2 teaspoon vanilla extract 1 cup all-purpose flour 1 teaspoon salt 1/2 teaspoon baking soda 3 cups uncooked quick-cook oats 1 (10-ounce) bag Butterfinger baking bits INSTRUCTIONS: • Preheat oven to 350ºF. Line baking sheets with parchment paper. Set aside. •...