Looking for a Fresh Approach to your Marketing? Let's Chat in Vegas at the JCK Show! | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

Author: fruchtdevjeff

Embark On A Journey With Your Smartphone

We’ve read again and again how mobile usage is changing the way we market to consumers. We all know how much we have come to truly rely on our phones to be our pocket computers — and not really our phones so much. When you think about it, calling these devices smartphones is not really accurate...

Flying Billboards Are In Our Future

An engagement ring flying at a bridal show or circling throughout the stadium at a sporting event? This is not some futuristic brainchild of a think tank.  Aerotain from Switzerland has created Skye and already put it into use.  The organization is fueled by a young and driven team with backgrounds in Disney Research, Silicon Valley startups,...

Muffin Madness

I've never met a blueberry muffin I didn't like. But, this one is my personal favorite! 2 cups all-purpose flour 2 teaspoons baking powder 3/4 teaspoon salt 1 stick (1/2 cup) unsalted butter, softened 1 cup granulated sugar 2 large eggs 1 1/2 teaspoons vanilla extract 1/2 cup milk 2 1/4 cups fresh blueberries   Crumb Topping 1/2 cup flour 1/2 cup light brown sugar 1/2 teaspoon cinnamon 5 tablespoons unsalted...

Great Acoustic Performances

There is something magical about an acoustic performance. Bright guitars, vocal harmonies, and subtle percussion in an intimate setting can completely change the dynamic of a band – even one you’re familiar with. Here is a list of ten amazing acoustic albums you should be listening to. Jason Mraz – Live & Acoustic at Java Joes Band of...

What About The First Screen?

Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...

A Trend That Flat-Out Works

It’s simple. Maybe you have noticed it, or maybe you haven’t. In the past few years, designs and interfaces have migrated to something new. Professionals took a step back and cleaned off the canvas for what is absolutely necessary. It’s a trend called flat design, and it is here to stay. The term “flat” probably makes you...

Oscar Jewelry Sets The Tone

The “buzz” around a high-profile fashion event (like the Oscars) always impacts the consumer market. The excitement from this year’s February 28th Academy Awards has settled and there are authentic trends that are transferring to everyday life. Some of the biggest trends coming out of this year’s Oscars are the resurgence of pearls, the focus on great...

Coconut Banana Pancakes

A flavorful addition to the classic pancake recipe. Pancakes: 1 1/2 cups all-purpose flour 1 tablespoon white sugar 2 3/4 teaspoons baking powder 1 teaspoon salt 1 1/4 cups milk 1 egg 1 teaspoon vanilla extract 1 very ripe banana, mashed 2 tablespoons butter, melted 1 teaspoon vegetable oil, or as needed   Syrup: 1 cup white sugar 3/4 cup buttermilk 7 tablespoons butter 1 teaspoon coconut extract 1/2 teaspoon baking soda   Directions Whisk flour, 1...