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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Six Simple Design Tips

1. Hierarchy It doesn’t matter what you’re designing, a clear sense of hierarchy is important. The viewer needs to know where to look first, second, and third. This can be achieved through the use of different font sizes and weights, different background colors, placement of graphics, and more. Don’t try to make everything within an ad stand...

Peeps S’mores

Easter will be here before we know it and that means…. PEEPS! If you’re like me, you can’t have enough of these and here is a fun way for kids to enjoy them even more. Ingredients  Peeps Graham Crackers Hershey’s chocolate bars Directions We decided to keep things simple so we made our s’mores in the microwave. Stack a graham cracker, a...

Finding Your ‘Hum’

Shonda Rhimes is notoriously known as the creative guru who came up with popular ABC shows such as “Grey’s Anatomy,” “Scandal,” and most recently “How to Get Away with Murder.” In a recent Ted Talks episode, Shonda provides her work/life balance in terms of ‘finding her hum’ - her creative sense and inspiration that keeps her working...

Working with jewelry marketing specialists

Gut Check: Are You Ready To Work With An Ad Agency?

You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to spend the time you need on your sales floor. Not to mention, you’re not really sure what you’re doing — or if the results you’re seeing — are good, bad or otherwise. You’ve started researching agencies...

Spicy Ramen Noodle Macaroni And Cheese

Ingredients 4 (3 ounce) packages of Ramen Noodles (noodles only) 1 tablespoon butter 1 tablespoon flour 1½ cups milk 1 (8 ounce) package (2 cups) Pepper Jack Cheese, shredded 2 teaspoons Sriracha sauce ½ teaspoon salt Instructions Bring a pot of water to boil and add noodles. Boil 1 minute, or 1 minute 15 seconds. (Trust me). Drain in a colander and rinse with cold water....

Stop And Think

With school, jobs, families and relationships, our lives can get packed with tasks and activities very quickly. People are constantly on the go, running from one thing to the next. How often are we able to break away from busy routines to stop and reflect? Not just what needs to be done the next day, but...

Co-op vs. Store Branding

It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...

Portfolio 101

Whether it's graphic design or custom jewelry design, a creative portfolio is important to you as an individual and business owner. A portfolio shows prospects your capabilities and, when it comes to turning creative into dollars, is one of the most effective tools in your business arsenal. What is a portfolio? A portfolio is a display of your...