Looking for a Fresh Approach to your Marketing? Let's Chat in Vegas at the JCK Show! | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

Author: fruchtdevjeff

Do Business and Politics Mix?

You work hard to build a business. So if you have strong feelings about a political view, should you stand behind your convictions? On this Election Day – November 3, 2015 – it seems like a great subject to write about because we have exactly 365 days until the big one, and the candidates are certainly...

What Makes A Good Ad?

As an advertising agency, we look at, review, and develop new ads every day. We create a connection with the consumer and intrigue them to learn more by coming into a store and/or visiting a website. But we often find ourselves asking, what makes a good advertisement? Whether it's a banner for a website, a :30 radio spot, or a...

Drone Delivery

There’s a little extra buzz in The Buzz this week. It’s the buzz you hear when a drone makes a jewelry delivery. Illinois jeweler Tony D’Ortenzio had a long-time dream to deliver jewelry via drone, and he worked with a tech-savvy customer to make it come true. D’Ortenzio used a drone to deliver a gold watch to...

Insanely Creative Pumpkins

Artist Jon Neill was spotlighted in a recent Snickers® ad for his ability to carve a ridiculously creative pumpkin. The Snickers - Hungry for Halloween? ad showcases his design process in a spooky way. The introduction resembles a scene from a scary movie and then transitions into Neill’s design process and abilities. The pumpkins are so realistic...

Pumpkin Rice Krispie Treats

INGREDIENTS 6 cups Rice Krispies cereal 3 Tbs. butter 10 ounces marshmallows (approx. 1 bag) Red & yellow food coloring (to make orange color) 12 Tootsie Rolls 1 green fruit Roll-Up (you will only be able to find the blue/green combo)   INSTRUCTIONS Melt your butter in a large saucepan over low heat. Add marshmallows and stir constantly until melted. Remove from heat. Add approximately 4 drops of red...

Don’t Be Afraid To Say No

Have you ever felt the pressure to shell out more money in order to advertise on the top radio or TV station in your market? You are definitely not alone. It’s instinct to think your message needs to be broadcast by the station which reaches the most listeners. Going with your gut isn’t always the right thing...

Jewelry To Die For

Cursed jewels are a favorite fare for Hollywood script writers. This week, as we get ready for Halloween, it’s also favorite fare for The Buzz. You may know about the allegedly cursed Hope Diamond, but did you know the stories behind these fatal beauties?...

The Perfect Cereal

Lucky Charms is great as is, but now a version with ONLY marshmallows? After looking through articles trying to find a topic for this article, I came across a story from Adweek that Lucky Charms has a Marshmallows-Only version and thought to myself, NO WAY! I was the kid growing up that would have a bowl of Lucky...

The Best Ever Kale Salad

Even if you don’t like kale, you’ll like this salad! INGREDIENTS 3/4 cup white sugar 1/2 cup vinegar 1/2 teaspoon salt 1/2 teaspoon ground black pepper 1/4 cup extra-virgin olive oil 1 bunch kale, stems removed and leaves chopped 1/2 (16 ounce) package frozen shelled edamame (soybeans), thawed 1/4 red onion, sliced thin 1 cup shredded carrot 1/3 cup fresh blueberries 1/2 cup sweetened dried cranberries (such as...

Magazines Guarantee ROI

Print advertising isn’t dead, and one group is out to prove it in a big way. Earlier this month, The Association of Magazine Media (MPA) announced an initiative to guarantee return on investment for print advertising. If an advertiser’s campaign meets certain criteria, they would qualify for additional free advertising placements if they fail to reach the...