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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

The Best Place to Reach Millennials

The question asked most frequently of marketing professionals in the jewelry industry is where marketing dollars should be spent to reach millennials.  The answer we give is, unfortunately, not one jewelers want to hear.  There is no perfect media platform advertisers can concentrate all of their marketing dollars in order to reach these consumers. Based on their...

No T3 September 5

Happy Labor Day Weekend! This week, we’re bringing you a little Labor Day trivia since there won’t be a September 5th issue. We have you covered on tidbits about the holiday in case you were wondering about the reasons it’s celebrated. According to the U.S. Department of Labor, the first observance of Labor Day was recognized on Tuesday, September...

Peanut Butter Cup S’moreo Bars

Ingredients: For the oreo base: 24 Oreos, crushed 2 tablespoons butter/coconut oil, melted 2 tablespoons milk (any kind) For the toppings: 1/2 cup (8 tablespoons) peanut butter, warmed 1/2 cup (90g) milk / semisweet chocolate chips or chopped chocolate 24 large marshmallows, halved (or ~2 cups mini marshmallows) 6 peanut butter cups, chopped Instructions: Preheat your oven to 350 degrees F. Line an 8" square pan with foil...

And The Winner Is…

And The Winner Is… The 2017 AGTA Spectrum Awards were held on August 5th and 6th.  These awards included the annual gemstone competition judged by a panel of designers. Out of all the winners, Mikola Kukharuk, Nomad’s cneon blue tourmalines, weighing in at 53.56 carats t.w., won best of show. Take a look at the winning pair here...

Strawberry Chantilly

A light and tasty recipe to enjoy at your late summer barbeques. Ingredients: 1 cup all-purpose flour 1/4 cup packed brown sugar 1/2 cup butter 1/2 cup chopped walnuts 2 egg whites 1 cup white sugar 2 cups fresh strawberries 1 cup heavy cream 1 teaspoon lemon juice Baking Instructions: Preheat oven to 300 degrees F (150 degrees C). Mix flour, sugar, and butter until crumbly. Stir in chopped...

New Business: Award Winning Designer

We are pleased to announce that Mark Loren Designs, a National Award Winning Designer who specializes in custom designs and unique works of art, is our newest client! Mark Loren Designs is based in Fort Meyers, Florida and will be working with Fruchtman as a digital client....

Fish Tacos

Total: 26 min Active: 5 min Yield: 6 servings   Ingredients 1 1/2 pounds mahi-mahi filets 1/4 cup dry white wine 2 tablespoons lime juice 1 teaspoon minced garlic 1 tablespoon vegetable oil 1 lime, quartered 12 small corn tortillas, warmed Romaine or Iceberg lettuce, shredded, for garnish Pico de Gallo salsa, for garnish 1 avocado, pitted and cut into...

They Like Me

It’s the thing every retailer needs to do. Somewhere along the line, you need to convince your prospective customer they should try your brand.  To do that, you have to understand the very basic principal of why people make a decision to buy from you versus anyone else. Beyond the price-shopper (and today you do need...