You know the old cliché: if a tree falls in the woods, and nobody is around to hear it, does it make a sound? When it comes to Facebook, content that nobody sees might as well not exist at all. Now that may sound obvious, but we see the problems every day. A company spends time and...
According to AdWeek, simplicity is key when it comes to a successful logo. Simple font, simple color, simple shape. I agree with AdWeek, even more so after taking a look at a survey they featured in a recent article, conducted by Udemy – an education marketplace. Udemy broke down many different successful logos of the top 50...
A little rain – okay, a LOT of rain – didn’t ruin the wedding days of two Baltimore-area couples. In fact, it brought them good luck. $3,000 worth of good luck each, to be exact. If couples sign up for Saxon's Diamond Centers' Let It Rain promotion, and if it rains more than an inch in Baltimore...
Ah, political season. That fun and exciting time when every ad we see on TV consists of someone telling us why we should cast our vote for them and why his/her opponent isn’t qualified for the job. EVERY. SINGLE. AD. Believe it or not, political ads will be here soon. Very soon. Sure, you’re probably seeing...
Nothing beats having a professional photographer shoot your pieces, but if you're limited to using a smartphone as your camera, here are a few tips on how to get the best shots. Purchase a grip attachment. This is a spring-loaded holder on your smartphone. You can find them on sites like Amazon for as low as $12....
INGREDIENTS 3 pounds pork spareribs salt pepper 1 (8-ounce) jar barbecue sauce 1 onion, diced DIRECTIONS Do not pre-heat the slow cooker. Dice up the onion, add to the crock pot. Rub the ribs with salt and pepper, add to the crock pot. Add the barbecue sauce on top. Cook on low setting for 8-10 hours. Try not to lift the lid too much. The result will be meat...
The world of drone photography continues to grow – even having its own app, known as Dronestagram. This year, Dronestagram hosted its second annual International Drone Photography Contest, asking its users to submit their best drone photos in three categories: Places, Nature, and Dronies (the drone version of a selfie). After receiving over 5,000 entries, making for...
Pardon us while we shout it from the rooftop: Fruchtman Marketing is proud to announce we are an official Google Partner. As a Google Partner, we have been recognized as being trained in Google’s best practices and as an industry expert in utilizing Google AdWords for pay-per-click advertising. To become a Google Partner, an agency must have at...
Have you thought about changing your company’s logo? What would make a company want to do such a thing – change the icon customers have grown to recognize and associate with your business? A lot goes into changing a logo – the thought process behind it, the many questions the company must ask itself – the main...
Smartphones and tablets have taken over in a big way, which is not news to anyone. Combining countless devices into one, the technology in these devices has become ubiquitous and, in many cases, unavoidable. But while many consider them to be a necessary tool in order to function, there is a particular community that has run...