Looking for a Fresh Approach to your Marketing? Let's Chat in Vegas at the JCK Show! | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

Author: fruchtdevjeff

Clean Eating, No Churn, Mango Ice Cream

Ingredients 14 ounce can coconut milk, full fat (I recommend Thai Kitchen)* 3 - 4 cups mango chunks, frozen** 1/4 cup raw honey Directions In a blender or food processor, add all ingredients and process until smooth. You might leave some larger mango pieces if you wish. Pour into any container with a lid, place in a freezer and freeze for...

The Buzz

According to a recent survey published by CareerCast.com, becoming a jeweler is considered one of least stressful careers someone can choose. The survey, which listed the 10 least stressful career paths for 2015, placed jewelers in the number five position, right between medical records technicians and medical laboratory technicians. Other non-stressful jobs included hairdressers, audiologists, and...

Are Loyal Customers a Thing of the Past?

You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital, outdoor or social endeavors, and you’re continuing to make sales. But it’s no longer easy to have a repeat customer at “hello.” Today’s consumers expect much more from their shopping experience in order to make a...

Crock Pot Apple Bacon Pork Roast

Ingredients 3-4 Pork Loin Roast 2 large apples sliced (I prefer Fuji) 6 slices of bacon (1/2 cooked) ⅓ cup brown sugar   Glaze ½ cup brown sugar ¼ cup apple juice 1 tablespoon Dijon or grainy mustard dash cinnamon   Instructions Slice your pork loin into one-inch slices about ¾ of the way through. That way, the roast is still connected in one piece. Place roast in a large...

Unique Campaign Builds Awareness

An article by Adweek’s Robert Klara asks how many questions from your driver’s test were devoted to sharing the road with motorcycles. Not many, from what I can remember. This is a big reason why Allstate Insurance has partnered in an initiative to build awareness about the importance of driving safety and motorcycle awareness. Motorcycle enthusiast Nate...

Roberts Fine Jewelers Launches Website

It’s no secret that Roberts Fine Jewelers, formerly known as Serago Roberts Jewelers, has undergone some impressive changes lately, including an all-new website. We were proud to partner with Roberts to develop their new site, which highlights both their extraordinary collections and their outstanding services. But don’t just take our word for it. See it for...

By George I Think He’s Got It!

Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see pricing. It’s hard to say, correct? It’s even harder to do. I've written (and spoken) about this many times — too many to mention. Why? Because it's all about being transparent. And it's the fundamental reason why people shop you...

Graphic Designer Illustrates Dyslexia

For those of us without dyslexia, it is hard to picture what words look like to those that have it. Graphic designer Daniel Britton has helped shine a light on the learning disability by redesigning Helvetica into an actual Dyslexia typeface. After his designs were featured at an exhibition at the London School of Communications, he...

Jello Pudding Pops

1 box of chocolate (or vanilla) pudding mix 2 cups cold milk 1 cup thawed whipped topping Whisk pudding mix and milk in a medium bowl for 2 minutes.  Stir in the whipped topping.  Spoon evenly into a 6-count popsicle mold.  If needed, you can use paper or plastic cups and either wooden popsicle sticks or plastic spoons as...