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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Branding Beyond The Door

Were you ever so excited to go to a restaurant or store you’ve heard so much about, only to find yourself disappointed? Often, I find myself walking into stores - whether it’s a retail store, movie theatre or restaurant - and not having a great experience. I want the experience I see on the commercials or hear...

The Buzz

We are proud to announce our newest client, Plateau Jewelers of Sammamish, Washington. We will be creating their all-new website and enhancing their social media presence. Plateau has carved out a niche in the Northwest for creating stunning custom jewelry, and we can’t wait to help them digitally showcase it....

Thinking Outside The Box

  It looks like just an everyday window display, with a headline and a few bullet points. It features a woman, dressed as a flight attendant. It’s is an ad for JetBlue. But there’s more there than meets the eye. The ad is an all-digital display (on Sixth Avenue in New York City) and the woman is...

Pub Style Beer Cheese Dip

Pub Style Beer Cheese Dip Ingredients: 16 ounces sharp cheddar cheese, cut into bite-size cubes 4 ounces cream cheese, at room temp & cubed 1 1/2 tablespoons Worcestershire sauce 2 teaspoons Dijon mustard 2 cloves garlic, minced 1 teaspoon paprika 1/2 – 2/3 cups beer   Directions:   1. Place all ingredients, except for the beer, in a food processor. Blend until finely chopped.   2. Slowly pour in beer a...

A Life-Changing App

If you’re like me, you haven’t printed photos in, let’s see, forever! Like me, your digital camera has fallen by the wayside because your iPhone takes some pretty nice pics. You’re thrilled that you no longer have to go to one of those archaic fotomats, popular in the 1980s, to have photos printed. You’re even more...

The Buzz

Fruchtman Marketing is proud to announce we’ve signed with northern Indiana’s Peter Franklin Jewelers to create an all-new website for the firm. Work is well underway; stay tuned for news about its launch....

Pay Attention To Your Social Media

According to recent research conducted by The Northridge Group, a management consulting firm, 33% of those who contacted brands with a customer service question on social media never got a response. I have seen other studies that show up to 60% of complaints and questions went unanswered by US retailers. My first thought was seriously?! Bad news...

The Ocean Clean Up

As many of us know, the human race has caused lots of issues for animals and plant life around the world. Our tendencies for consumption and waste have caused major problems with our oceans, in particular. The Great Pacific Garbage Patch – a collection of marine debris in the North Pacific Ocean – is now bigger...

Strawberry Pretzel Salad

Ingredients 3 cups crushed pretzels 3 teaspoons sugar 3/4 cup melted butter 1 (8 ounce) package cream cheese 1 cup sugar 1 (12 ounce) container whipped topping 1 (6 ounce) box strawberry gelatin 2 cups boiling water 2 (16 ounce) packages frozen sliced strawberries Directions Preheat oven to 350 degrees, or 250 if using a glass pan. Mix crushed pretzels with 3 teaspoons sugar and butter. Spread into...