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Author: fruchtdevjeff

The Buzz

Good news for Pinterest junkies and jewelers alike. The site announced this week it will soon offer “buyable pins,” which will allow viewers to buy what they like. Buyable pins are slated to roll out at the end of the month. You can find more information about them here: http://techcrunch.com/2015/06/02/pinterest-unveils-buyable-pins-a-way-to-purchase-things-directly-from-pinterest/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29#.iluagq:z4I2...

June 8, 2015
fruchtdevjeff
The Buzz
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The biggest lie in advertising…

...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show. We were asked to speak on traditional media, and we could not have been happier to do so because we had a point we wanted to make. You see, everywhere you turn, there are articles or studies...

May 29, 2015
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National Diamond Council

Tech Trends

Every year, Mary Meeker delivers one of the most-watched reports on digital and internet trends. For those that don’t know, Meeker runs digital investments for a top Silicon Valley venture capital firm. Compliments of Ad Week, here is what you should be focusing on this year: http://www.adweek.com/news/technology/these-are-digital-trends-everyone-tech-and-advertising-needs-know-165017?utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech&utm_campaign=Adweek_Newsletter_2015152808 Meeker’s findings are not that surprising – mobile internet is growing faster...

May 29, 2015
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Avocado Salsa

INGREDIENTS 3 avocados, diced chunky ¼ cup chopped red onion 3 Roma tomatoes, diced ⅛ cup fresh cilantro, finely chopped 1 tablespoon lime juice ¼ teaspoon garlic salt ⅛ teaspoon pepper INSTRUCTIONS After you have diced and chopped the avocados, red onion, Roma tomatoes and cilantro, combine in a medium bowl. Add lime juice, pepper, and garlic salt. Toss and lightly stir to combine flavors. Source (image and...

May 29, 2015
fruchtdevjeff
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Illustrator draws sad logos

Things might not always be pretty in the world of social media. Sad, depressing, fed-up-with-the-world posts swarm newsfeeds daily. Sure, we all get a little irritated seeing those, but hey, we’re only human. Have you ever noticed that the brands you follow never seem to have those sad posts? Last week, Adweek talked to illustrator and author...

May 29, 2015
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So Long, JCK. Hello, Toledo!

After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading home. We wanted to thank our friends, our clients, and our soon-to-be clients for stopping by and chatting. We enjoyed your visit, and we can’t wait to get back to doing what we do best – making...

May 29, 2015
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The Buzz
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The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

May 22, 2015
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Finding Your Place In The Newsfeed

We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...

May 22, 2015
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Avocado Egg Rolls

INGREDIENTS 1 cup vegetable oil 3 avocados, halved, peeled and seeded 1 Roma tomato, diced 1/4 cup diced red onion 2 tablespoons chopped fresh cilantro leaves Juice of 1 lime Kosher salt and freshly ground black pepper, to taste 8 egg roll wrappers FOR THE CILANTRO DIPPING SAUCE 3/4 cup fresh cilantro leaves, loosely packed 1/3 cup sour cream 1 jalapeño, seeded and deveined, optional 2 tablespoons mayonnaise 1 clove...

May 22, 2015
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David Letterman Steps Down

After 33 years and 6,028 episdoes, The Late Show with David Letterman has come to an end this past week, as the last episode aired Wednesday Night, May 20! From reviews of classic segments, to a final monologue – here is a top-10 list of how this final show, as Adweek writer Jason Lynch feels, was...

May 22, 2015
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