Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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People love to watch things. We watch television. We watch birds. We even watch cat videos on the internet. (I’m not judging.) We’re a society of watchers. That’s not really a bad thing, especially if you can tap into that love for spectatorship. It can be used to strengthen customer relationships, increase exposure, and even build profits. I’m...
A publisher in Buenos Aires devised a way to plant a book and grow a tree. With actual paper books being somewhat of an antiquated media these days, FCB, a publisher in Buenos Aires, has created an innovative way to get kids ages 8 - 12 involved in being more educated and Earth conscious. Once the children...
According to a recent article published by Eric Hand in theAmerican Association for the Advancement of Science news, a geologist has discovered a thorny, palmlike plant in Liberia that seems to grow only on top of kimberlite pipes — that source of diamonds formed by ancient volcanic eruptions. The new plant, identified as Pandanus candelabrum, is the...
Ingredients 2 cups all-purpose flour 1 cup oats–quick or regular oats 2/3 cup sugar 1 teaspoon baking powder 1 teaspoon baking soda 1/2 teaspoon salt 1 1/2 cups honey flavored Greek nonfat yogurt 2 large eggs, lightly beaten 4 tablespoons unsalted butter, melted and slightly cooled 1 teaspoon vanilla extract 1 cup fresh blueberries Instructions Heat oven to 350°. Coat muffin tin with cooking spray or liners. Combine flour, sugar, oats,...
Google announced last week that for the first time, more searches are coming from mobile devices (smartphones and tablets) than from laptops and desktops. According to their report, smartphones account for more than half of searches in 10 countries, including the United States. While they have not released the exact percentage, the marketing universe is not...
It is hard to look at the current TV landscape and not see Netflix’s influence draped over everything. Netflix has greatly influenced and will continue to change the way we consume television programming. Most notably, Netflix has made binge-watching not only possible,but almost an epidemic in the U.S. Others in the TV game are quickly learning...
Love? That's a pretty strong word, but when it comes to marketing technology, some things are pretty darn cool. Enter,URL Builder. As a free online tool from Google, URL builder is great for tracking custom digital campaigns in your Google Analytics account. The URL builder interface will build for you the proper page-tracking url to use...
Fruchtman Marketing has added two new clients to our growing roster. We will be working with Imagine Bridal and Southeastern Jewelers Organization, developing a wide variety of creative marketing materials and successful programs for them. We’ve already started work on some great ideas, and we’re looking forward to collaborating on more in the months to come. Heading...
A tasty alternative to a margarita – perfect for enjoying al fresco. Just try it already. You’ll be glad you did! Original recipe makes one 16-ounce beer cocktail Ingredients: coarse salt for rim of mug, or as needed ice cubes 1/4 teaspoon salt 1 lemon, juiced 1 dash hot pepper sauce (such as Tabasco®), or to taste 1/2 teaspoon soy sauce 1 1/2 cups tomato and clam juice cocktail...