Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Fana Launches New Retail Portal

Fruchtman Marketing is pleased to announce we’ve launched and are maintaining the new website retail portal for jewelry designer Fana, New York. The portal, created for retail jewelers and their sales associates, provides support for sales training, product details, and marketing resources for the brand. It also allows for individual associates to track their performance and...

Meatloaf Muffins

Ingredients 1-2/3 to 1-3/4 pounds ground sirloin 1 medium onion, cut into chunks 2 ribs celery from the heart of the stalk, cut into 2-inch pieces 1 green bell pepper 1 large egg plus a splash of milk, beaten 1 cup plain bread crumbs 2 tablespoons grill seasoning (recommended: Montreal Steak Seasoning by McCormick) 1 cup smoky barbecue sauce 1/2 cup tomato salsa 1 tablespoon Worcestershire...


I have teenagers who will, nine times out of ten, send me an emoji or emoticon with their text message. In most cases, I send one back. Not because I really love them, mind you. But, as a creative person, I do confess to liking a visual more than random symbols that make up a smiley...

Take a Lesson from Lego

What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has everything to do with what your customer wants, not you. It has everything to do with really getting into the head of your target prospects and delivering an experience fitting their needs. What if we learned...