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Author: Team-Fruchtman

Dessert Tacos

By Michael Fruchtman, CFO 1 cup sugar1 tsp cinnamon4 tbsp butter (melted)tortillaschocolate chips (or chocolate bark)peanuts (crushed)blueberries and strawberries (or other preferred fruits)whipped creamchocolate syrupvanilla ice cream Heat the tortillas over the stove and fold them so they look like tacos. Add cinnamon and sugar in a small bowl. Brush melted butter on the tortillas and immediately cover...

Do You Send Your Customers Emails? Try a Survey!

by Angie Ash, EVP There are so many reasons why retail jewelers send their customers professional-looking and engaging emails. For one, technology has made it easy to create engaging and beautiful correspondence. With just a few clicks, you can send your customers information about an event, include links to landing pages, and even ask for an RSVP....

How to Optimize Content for Local Online Findability

by Pat Giammarco, SEO Specialist Digital marketing designed to attract nearby users can offer a real boost to your local online findability. One of the best ways to leverage this is by optimizing content for local SEO. To effectively reach people near you, you’ll need to produce high-quality content that is engaging and useful for the people you...

Blackened Salmon, Rice Pilaf & Shrimp Medley With Beurre Blanc Sauce

  Main Ingredientssalmonshrimpred pepperasparaguschivesblack sesame seedsonion strawsrice pilafWhite Butter Sauce: Beurre Blanc1/4 cup white wine vinegar1/4 cup dry white wine2 tablespoons finely minced shallots1/3 cup heavy cream1/4 teaspoon salt1/8 teaspoon white pepper2 sticks unsalted butter, chilled and cut into 16 pieces Main DishCut salmon into serving sizes, season with blackening and broil in oven 6-8 minutes.Cook rice and...

The Importance of CRM in 2023

by Ashley Buckowing, Graphic Designer While pandemic jewelry sales were plentiful, retailers need to focus on what to do in the aftermath of a market high. Customer retention is one of the most important, and effective, ways to keep sales not only steady, but improving.  According to National Jeweler, customers want to be courted. It shouldn’t matter if...

Five Things You Should Do in 2023 in Digital Marketing

Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used paid search and Facebook advertising. Some still don’t to the level they should. Moreover, there still is a lack of sophistication in regard to other digital efforts like websites or email marketing. It lacks planning, integration, strategy,...

2023 Art Trends For Your Store

by Traci Hubble, Traffic and Project Manager What better way to enhance your customers' shopping experience than purchasing art that aligns with your brand? Pastels…A Calming Influence A relaxing shade selection of pastels is gaining popularity this year. Pastels can be calming to the viewer, giving many art pieces in 2023 an aura and theme of peace and...

30-Minute Pasta Carbonara

By Angie Ash, EVP The answer to an “I have no energy to cook” night, this homemade dish comes together in just half an hour and is so delicious! Find the recipe on one of my favorite food blogs, Ambitious Kitchen, here! 2 large eggs1/2 cup grated pecorino romano or grated parmesan cheese1/2 teaspoon garlic powder8 ounces bacon...

Reshaping Marketing: The Power of Community

by Abbey Ellis, Account Coordinator Everyone wants to belong – to have community. Brands are reshaping their marketing strategies by fostering community and customers “belonging to the brand.” When a customer opts into an engaging, supportive, and relevant brand community, there is no longer a need to lure them into your orbit with intrusive advertising and marketing...