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Author: Team-Fruchtman

Ultimate Egg Salad

By Ellen Fruchtman, President An absolutely delicious (and healthier) twist on a classic. Creamy and savory with wonderful fresh herbs. You will never make it any other way! Get the recipe now. 8 eggs, hard-boiled1 green onion2 tbsp fresh dill (or basil), chopped 1/4 cup Greek yogurt, fat-free2 tbsp mayonnaise1 tbsp Dijon mustard1/2 tsp Kosher saltfresh ground pepper,...

Want to attract attention from luxury jewelry shoppers? These 10 social media content ideas will do the trick.

By Megan Bennett, Social Media Marketing Manager As a luxury jewelry brand, you know that your target audience is looking for more than just a beautiful piece of jewelry. They want to feel special, unique, and glamorous. And to reach these potential customers, you need to create content that resonates with their aspirations and dreams. Social media...

History’s Iconic Jewels

By Traci Hubble, Account Coordinator A jewel’s value is just as tied to an illustrious past as it is to the stone’s cut, color, and clarity. In fact, the narrative surrounding a jewel may be the key to its unique value. This is especially true if the jewel has a reputation for being “cursed,” or if it...

Are You Thinking About Marketing All Wrong?

by Shane O'Neill, VP It seems that today everyone wants everything, right now, all the time. When it comes to marketing, the question usually is, “How long before I start to see results?” That’s a loaded question because it really depends on many factors, such as your budget and strategy. But it also requires a word seldom...

White Wine Margaritas

by Angie Ash, EVP Having a tough time deciding between white wine and a margarita? Now, you don’t have to choose. 750 ml Pinot Grigio (1 bottle)1 can limeade concentrate (with two cans of water)2 cups orange juice1/2 cup tequila (mid shelf or higher)sea saltfresh limes Pour the entire bottle of pinot grigio into your favorite pitcher.Add 1...

How To Market for Mother’s Day

By Ashley Buckowing, Graphic Designer Americans love their moms, and we prove this by showering our mothers with gifts every year on the second Sunday in May. Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry sales! If you were as shocked as we were to hear this fact,...

A Big Welcome to Our Newest Client!

by Abbey Ellis, Account Coordinator Since 1995, Zaltas Gallery of Fine Jewelry has been Mamaroneck, New York’s trusted local jewelry store. Originally named Zaltas Gallery of Fine Jewelry, this family-owned jewelry store has been a staple in the Mamaroneck community for the past 28 years. The Zaltas family has recently made the decision to transition their name...

Finding Kate

By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible for me to think of much else other than my friend, Kate Peterson. Perhaps everyone has had their say about this tragic loss. But, here I am. Today, it doesn’t seem quite right to pen something else...

Dessert Tacos

By Michael Fruchtman, CFO 1 cup sugar1 tsp cinnamon4 tbsp butter (melted)tortillaschocolate chips (or chocolate bark)peanuts (crushed)blueberries and strawberries (or other preferred fruits)whipped creamchocolate syrupvanilla ice cream Heat the tortillas over the stove and fold them so they look like tacos. Add cinnamon and sugar in a small bowl. Brush melted butter on the tortillas and immediately cover...